#AdMonsters
Just scheduled my last podcast of 2024.

Wild!!!

🎙️59 Episodes of the AdtechGod Pod
🎙️31 Episodes of The Advertising Forum
🎙️2 Episodes as a guest on @marketecture.bsky.social
🎙️1 Episode as a guest on Taking Inventory
🎙️1 Live event for AdMonsters
🎙️1 Live event with the product team at Magnite
November 24, 2024 at 8:24 PM
it's kind of like voting with your dollars while you still can anyway... www.admonsters.com/a-practical-...
A Practical Path to Reinvesting Ad Dollars in Democracy - AdMonsters
Ali Manning of Chalice Custom Algorithms, explores practical steps marketers, agencies, and media owners can take to support a free press.
www.admonsters.com
December 1, 2024 at 2:02 AM
AdMonsters announces a new “Powered By Mula” partnership for Sell-Side Summit Austin — with a focus on actionable growth strategies and publisher profitability.

#AdMonsters #SellSideSummit #PublisherOps
AdMonsters’ Sell Side Summit Austin, Powered by Mula, Charts a Roadmap Back to Publisher Growth & Profitability - AdMonsters
AdMonsters and Sell Side Summit are proud to announce their “Powered By” partnership with Mula, the AI-powered monetization platform.
bit.ly
October 16, 2025 at 6:46 PM
The cookie’s still crumbling. Platforms still gatekeep.
But publishers? They’re building smarter, taking control. Here’s what @lynneluvah.bsky.social Content Director, Communities, AdMonsters & AdExchanger heard inside the (very real) Zoom room. #adtech #pubtech #adops
Cracks in the Ad Stack: Publishers Want Power, Not Just Promises - AdMonsters
From floor pricing frustrations to platform lock-in, publishers are done waiting for structural change. They're ready to reclaim control.
bit.ly
May 5, 2025 at 7:47 PM
Marketers, it’s time to rethink data. 🚀 Metrics like CTRs & impressions tell you what happened, but they don’t predict what’s next. AI-driven qualitative insights help brands shape trends instead of reacting too late. Don’t chase the wave—create it. 🌊 #Marketing #AI bit.ly/4kw3ckq
The Data Trap: Numbers Alone Can’t Inform Meaningful Marketing - AdMonsters
Quantitative data highlights past behaviors, while qualitative insights help marketers understand the motivations behind them.
bit.ly
March 17, 2025 at 3:46 PM
Meet Roxanne Allen, our first-ever Dream Team Captain. VP of Ad Ops at Dotdash Meredith. 25+ years of impact.

Want to hear how she’s thinking about what’s next? Catch her at Sell Side Summit Nashville, Aug 17–19.
🎟️ Register here → bit.ly/3ReIat7
#AdMonsters #DreamTeam #AdOps #SellSideSummit
July 18, 2025 at 5:09 PM
👻 Ad tech’s haunted house is open! AI phantoms, shadowy supply chains & false prophets lurk — but Meg Hong, Amanda Gomez & Amanda Martin are keeping the monsters at bay. Dare to peek inside? #Halloween #AI #programmaticsellside
Inside The House Of Horrors: How Publishers Are Confronting Their Deepest Monetization Fears - AdMonsters
In the Ad Tech House of Horrors, publishers face their worse monetization fears from AI, opaque supply chains, and false prophets.
bit.ly
October 31, 2025 at 7:29 PM
AdMonsters News Editor Andrew Byrd’s Publisher Dossier from @adexchanger.com’s Programmatic IO is packed with insight:

🔹Curation lessons from NYT
🔹The next evolution of brand safety
🔹What Reddit, LinkedIn & Spotify bring to the table
#AdTech #DigitalMedia
🌯 The Programmatic IO 2025 Publisher Dossier - AdMonsters
I got some top-secret publisher intel at Programmatic IO 2025. Here is my personal Programmatic IO dossier.
bit.ly
May 29, 2025 at 5:31 PM
The 2025 Top Women in Media & Ad Tech list has dropped!
AdExchanger + AdMonsters are honoring the innovators, changemakers & mentors shaping the future of our industry.
👏 Special shout to Jen Wong (Reddit) & Angelina Eng (IAB)
📍 NYC Gala: June 5
🔗 Honoree list + tickets: bit.ly/3CaeLwa #WomenInTech
April 28, 2025 at 1:52 PM
Had a conversation with Glenda Bautista-Baker, Stephanie Layser, and Helene Parker about Women in Ad Tech and the future of Ad Tech.

It was an inspiring conversation. Also learned a lot about how AI can change operations in the buying and selling of ad inventory.

youtu.be/Oxb8-X-F6rM?...
Empowering Women in Digital Media and Ad Tech: Insights from Industry Leaders
YouTube video by admonsters
youtu.be
April 21, 2025 at 4:34 PM
From digital editor to SVP of Product, Kara Chiles has always focused on how we communicate.

Her latest project? DeeperDive — an AI chatbot on USA TODAY that learns from readers in real time.

She talks AI, engagement & Gannett’s future with AdMonsters.
How Gannett’s Kara Chiles Aims to Turn AI Experiments Into Real Value for Readers and Advertisers - AdMonsters
Kara Chiles, SVP of product management at Gannett and the USA TODAY Network gives a deep dive on the publisher's AI strategy.
bit.ly
July 16, 2025 at 6:27 PM
44% of Americans feel ignored by ads.

The fix? Retail media is taking over. 🛍️ Real-time decisions, brand-safe spaces, & first-party data make in-store ads the 2025 MVP.

#RetailMedia #AdTech #BrandSafety
2025 Advertising Trends: The End of Irrelevant Ads and the Rise of In-Store Media - AdMonsters
As shoppers become more budget-conscious, they're changing where and how they interact with brand messages. In-store media could help brands.
admonsters.com
January 24, 2025 at 2:28 PM
“My personal AI agent helps me make faster decisions. That’s the future—not just time saved, but better thinking.”

—Steph Layser, Amazon AWS

This convo went deep. Replay + recap from the AdMonsters x @‌TWIPNetwork LinkedIn Live now up: bit.ly/42GR5ZJ

#ai #adops #womenleaders #upskilling
Women Leaders in Ad Tech on AI, Allyship, and What’s Next for the Industry (Video) - AdMonsters
Women ad tech leaders shared practical lessons on automating ad ops tasks, building stronger mentorship networks, and what’s next for ad tech.
bit.ly
April 21, 2025 at 5:57 PM
📱💰 Mobile monetization in 2025 is all about seamless revenue.

AI, hybrid models, and blockchain are leading the way.

Lynne d Johnson breaks down the top trends, from AI personalization to NFT-powered in-app economies. The apps that get it right will win. 🚀

#AI #Blockchain #Gaming
Top 5 Mobile Monetization Trends for 2025 - AdMonsters
Dive into the top 5 mobile monetization trends for 2025, from AI-driven personalization to blockchain innovation.
bit.ly
January 21, 2025 at 6:43 PM
⏰ TikTok’s potential ban = seismic shifts in ad spend! CTV 📺 & DOOH 🛣️ stand to gain, while marketers rethink short-form video & live shopping strategies. Insights from Jeremy Haft, Tal Jacobson, & more. Are you ready to adapt?

#TikTokBan #AdTech #Innovation
When the Clock Stops: Ad Tech Leaders Weigh In on TikTok’s Potential Ban - AdMonsters
As the industry braces for the next chapter in the TikTok saga, questions remain about how brands will adapt to the new regulations.
admonsters.com
January 27, 2025 at 2:22 PM
If TikTok disappears, where do brands go?

📌 Reels, Shorts, Triller, Clapper — none match TikTok’s impact.
📌 Owned media is back.
📌 The digital landscape is shifting.

Calvin Schraffs, VP of Marketing at Orange 142, explores what’s next in "Life After TikTok."

Here’s the game plan: bit.ly/45wr
Life After TikTok: A Game Plan for Media, Marketing, and Advertising - AdMonsters
With TikTok’s future uncertain, media, marketing, and advertising professionals need a new game plan. Here are the alternatives.
bit.ly
January 17, 2025 at 4:24 PM
🛠️ New from AdMonsters: What Happens When Publishers Build the Stack?

Featuring Stephanie Layser, Justin Wohl, and Justin Barton—this story dives into how publisher-led ad tech is reshaping the tools that power the sell side.

✍🏾 Written by Lynne d Johnson
#AdTech #Programmatic
🔗 bit.ly/4dFcSG5
May 30, 2025 at 3:26 PM
With Trump & FTC’s Andrew Ferguson, ad tech braces for change:

📉 Less activist enforcement
📜 Business-friendly federal privacy law?
🤖 U.S. prefers "innovate first, regulate later"
👀 IP tracking? Compliance is key.

Jessica B. Lee, Loeb & Loeb, weighs in.
#Privacy #AI #AdTech #DataRegulation
Navigating Privacy and AI Under the Trump Administration: A Q&A with Privacy Expert, Jessica Lee of Loeb & Loeb - AdMonsters
Jessica B. Lee, Chief Privacy & Security Partner at Loeb & Loeb, explores what businesses can expect from the FTC under Andrew Ferguson.
admonsters.com
January 28, 2025 at 4:40 PM
DOGE's Unfettered Access to Personally Private Information (PII) Prompts Legal Challenges via @susiestulz.bsky.social

Learn who's challenging DOGE:
admonsters.com/doges-unfett...
DOGE’s Unfettered Access to PII Prompts Legal Challenges - AdMonsters
DOGE reportedly pulled PII from multiple agencies without public disclosure—privileges no business or federal agency would be allowed.
admonsters.com
February 26, 2025 at 7:22 PM
One of my writers wrote this piece comparing this Drake UMG situation to digital advertising practices. It's a must read.

www.admonsters.com/drake-vs-umg...
Drake vs. UMG and Spotify: The Battle Over Bots, Metrics, and Manipulation - AdMonsters
Drake filed a lawsuit against UMG and Spotify, alleging a scheme to artificially boost the popularity of Kendrick Lamar's "Not Like Us."
www.admonsters.com
December 6, 2024 at 5:40 PM
🚨 Don’t miss out! Discounted rates for Admonsters' Sell Side Summit end TOMORROW, 2/8! 🚨

Lock in your spot today and get the latest on retail media, AI, curation, FAST, and more. Network with industry peers and gain insights to fuel your 2025 strategy.

Secure your ticket now! bit.ly/3PGTAoW
February 7, 2025 at 3:16 PM
ROAS might look great on a dashboard, but does it really measure success?

In this sharp take, Abhijith Jayakumar, Group Director at GroupM, challenges the industry’s love for ROAS and offers smarter alternatives. It’s time to think beyond vanity metrics.

#AdTech #Marketing #AI #DataDriven
Can We Do Better Than ROAS? - AdMonsters
Abhijith Jayakumar, Group Director at GroupM, challenges the industry’s obsession with ROAS and explores better alternatives.
bit.ly
March 3, 2025 at 10:56 PM
EssentiallySports didn’t just grow—they reinvented.

A full rebrand, creator partnerships, multimedia storytelling, newsletters, and deeper community feedback loops all point to one thing: owning the relationship with sports fans, wherever platforms go next.

In the AI era, trust is the strategy.
How EssentiallySports Grew From a Dorm Room Blog to a 60M Pageview Publisher - AdMonsters
When the pandemic turned businesses upside down, many digital publishing leaders scaled back. Not Suryansh Tibarewal at EssentiallySports.
bit.ly
January 15, 2026 at 5:42 PM
Privacy isn’t slowing down—regulations are deepening and enforcement is ramping up. We asked Jessica Lee of Loeb & Loeb LLP the hard questions ad ops pros are facing now, from vendor liability to probabilistic age models. bit.ly/47NGIY3
What Ad Ops Teams Need to Know About Privacy Now - AdMonsters
To help unpack the regulatory reality facing ad ops teams today, we brought those questions to privacy lawyer Jessica Lee.
bit.ly
August 27, 2025 at 5:20 PM
Publishers are no longer staying silent. People Inc. has sued Google, alleging its ad tech monopoly slashed revenues and locked out competition. The case raises a big question: which publisher will be next to join the fight?
Inside People Inc.'s (Dotdash Meredith) Antitrust Lawsuit Against Google - AdMonsters
People Inc. filed a lawsuit against Google  August 29, seeking compensation for revenue lost from Google’s monopolistic ad tech business.
bit.ly
September 9, 2025 at 5:05 PM