Skincare has become ritual. Body care has become business. But intimate care? That category still tends to get shoved into the bottom of the bag—and preferably underneath everything else.m That contradiction powers Vagisil’s latest campaign from Publicis Spain, which asks a cheeky but pointed question: Could “vagcare” become the next big thing? The campaign begins with a seasonal truth. During the summer months, vaginal discomfort can increase significantly due to heat, sweat, humidity, swimming pools, sand and other warm-weather factors.

Maybelline has hired the stars of Hot Frosty... but one of them's concealing something