I get the whole pharma ad schtick of "Teach the consumer the technical name of an ailment so they think it's a new thing science only discovered" but it's such an ironic ways #SciComm reaches mass audiences—for all the wrong emphasis/reasons. Makes me miss teaching my old #AdSciComm workshops 🧪

Great tagline and a fun take on #AdSciComm from Nova Southeastern, as spotted by @whysharksmatter.bsky.social: www.instagram.com/p/C0KEA59uKx...

( @katharinehayhoe.com It would be wonderful to read the backstory of how this ad came to be—from fundraising to deciding the brief to hiring the creative to producing the spot to making the actual TV buy. Would be an incredible #SciComm case study and hopefully pave way for more #AdSciComm!) 🧪

(Most of the examples from my past #AdSciComm workshops and evangelizing are archived back on the bird site. Scroll through those posts and media for the fun #SciComm ad taglines and posters that folks have come up with over the years: twitter.com/hashtag/adscicomm) 🧪

I've dreamed of this for years—someone creating a #AdSciComm ad *and* have the funds to make a #SuperBowl ad buy. Short, succinct, emotional message with #SciComm content. Congratulations to the Science Moms! 🧪

California and the rest of western North America should start naming Atmospheric River storms—for building public awareness and momentum for policy change. Disaster prep, building codes, public funding all need to catch up to our ever-stormy future. #SciPolComm #AdSciComm

This "Unhappy Holidays" campaign by Long COVID patients and advocates ought to get some pickup from marketing trades like @adweek.bsky.social. As reported by @thesicktimes.bsky.social: thesicktimes.org/2023/12/26/l... #AdSciComm