Lawmakers and the new MOECM director said city advertising to ethnic and community media has fallen sharply; members demanded agency-level ad‑spend totals, and Sid Ahmed pledged an FY26 accounting to clarify how the 50% requirement is being measured.

The real party in interest told the Supreme Court he went to a Ford dealer because of advertising and that dealership staff said "Ford said to do that" when a roughly $700 clock spring replacement was performed; counsel also described an $11,000 repair estimate and about $20,000 in post-purchase maintenance. The case raises whether such statements can support fraud or DTPA claims.

Violators face civil penalties up to $1000 per day under new enforcement provisions.