IAB Tech Lab Unveils New Agentic RTB Framework for Enhanced Programmatic Advertising Interoperability#USA#New_York#IAB_Tech_Lab#Programmatic_Advertising#Agentic_RTB
IAB Tech Lab Unveils New Agentic RTB Framework for Enhanced Programmatic Advertising Interoperability
The IAB Tech Lab has released its Agentic RTB Framework v1.0 for public comment, set to improve interoperability in digital advertising by January 2026.
third-news.com
November 13, 2025 at 2:20 PM
IAB Tech Lab Unveils New Agentic RTB Framework for Enhanced Programmatic Advertising Interoperability#USA#New_York#IAB_Tech_Lab#Programmatic_Advertising#Agentic_RTB