Most companies treat SOC 2 and PCI certifications as the cost of being allowed into the room. They’re not wrong — but they’re missing half the picture. For a growing number of technology companies, SaaS providers, and organizations that hold sensitive data on behalf of enterprise clients, these certifications aren’t just a procurement hurdle. They’re a direct path to revenue that was previously out of reach. “This shift has been building since the mid-2000s and really accelerated in the early 2010s as more companies moved to SaaS models,” says Andy Pojuner, CISO, Managing Director of Intelligence, Data & Technology at Altum Strategy Group. “Certifications went from being a validation tool — something that confirmed what you already had — to a genuine business proposition. If you don’t have them, you’re not in the conversation.” In a recent Altum case study, a technology company serving the entertainment industry was technically capable of competing for major enterprise contracts but couldn’t get past procurement without SOC 2 and PCI certifications. After working with Altum to build the operational maturity those certifications actually require, the company began winning contracts with some of the largest amusement parks and entertainment venues in the United States. The […]

There is no shortage of enthusiasm about AI in the enterprise. There is, however, a growing shortage of results. Across the market, organizations are spending aggressively on AI initiatives — but industry-wide, many of those projects are stalling, caught in the gap between what leadership expects AI to deliver and what it can actually do today. Bridging that gap is the central mission of Poseidon, Altum Strategy Group’s AI Lab. “When we launched Poseidon in 2024, the goal was to help organizations move from theoretical AI concepts to meaningful day-to-day execution,” says Matthew Gantner, Founder and CEO of Altum Strategy Group. “Two years in, that mission hasn’t changed — but the technology has advanced significantly. We’ve implemented our five-step governance framework with clients, and we’re now in a position to deliver practical AI solutions that generate real, measurable ROI. The challenge for the broader market is translating excitement into implementation.” What “practical” actually means The word “practical” is doing important work in Poseidon’s positioning, and Andy Pojuner, Managing Director of Intelligence, Data & Technology at Altum, is precise about what it means. “Practical AI should function as a deterministic tool, not a purely probabilistic one,” Pojuner explains. “The most valuable […]