#B2BInfluence
Buyers aren’t looking for product pitches; they’re looking for outcomes—but you can’t connect someone to an outcome until you understand their pain points, priorities & what success looks like for them. Thanks for joining us on the #B2BInfluence Podcast, Dinesh! #B2BMarketing #SalesEnablement
June 25, 2026 at 3:31 PM
As data, AI, and buyer expectations continue to evolve, this topic is more relevant than ever. Take another look at these 6 shifts reshaping the future of B2B data and marketing strategy: zurl.co/UQKyq #B2BInfluence #B2BData
June 15, 2026 at 6:30 PM
Our conversation with a leading B2B SaaS data expert zeroed in on how the business model around B2B data is being reimagined. Here are 6 shifts every marketer needs to know about how to access, activate & monetize modern B2B data for a competitive edge: zurl.co/5LDfS #B2BInfluence
May 29, 2026 at 9:30 PM
“Stay human, stay accountable & build growth strategies that can do both.” Growth expert Paul David of Literal Humans | B Corp shares his winning formula on the #B2BInfluence podcast. Full episode here: zurl.co/qqBS7
May 6, 2026 at 9:31 PM
For publishers, more signals don’t guarantee better performance.
Better signals mean more effective targeting & stronger revenue. Jonathon Shaevitz of GrowthCode shares his winning formula on the #B2BInfluence Podcast. Full episode: zurl.co/zHCOV
April 27, 2026 at 9:01 PM
Agentic commerce is changing how buyers find vendors, and your website now plays a bigger role than ever. Check out what two experts in this space say about the shift, with 7 priorities SMBs need to make now: zurl.co/I3ViY
#AgenticCommerce #B2BInfluence
April 24, 2026 at 9:00 PM
Agentic commerce is changing how buyers find vendors, and your website now plays a bigger role than ever. Check out what two experts in this space say about the shift, with 7 priorities SMBs need to make now: zurl.co/oDPwa #AgenticCommerce #B2BInfluence
April 20, 2026 at 4:00 PM
Agentic commerce is changing how buyers find vendors—and your website plays a bigger role than ever. In our latest blog, two experts in this space dive into the shift, with 7 priorities SMBs need to make now: zurl.co/SQDY2 #AgenticCommerce #B2BInfluence
April 15, 2026 at 3:30 PM
The industry isn’t built to eliminate fraud. If advertisers don’t ask harder questions, then they won't see change. It's up to them; no one else will do it for them. Dr. Augustine Fou shares the harsh realities of #adfraud on the #B2BInfluence podcast. Full episode: zurl.co/r7FjM
April 9, 2026 at 6:31 PM
If your ad reflects your taxonomy—not the buyer’s language—you’ve already lost. Simon Poulton's POV: relevance starts with mirroring real search behavior, then scaling it through dynamically assembled creative. Full #B2BInfluence episode: zurl.co/tr3Hg
#discovery #search
March 26, 2026 at 5:01 PM
“Stay human, stay accountable & build growth strategies that can do both.” Growth expert Paul David of Literal Humans shares his winning formula on the #B2BInfluence podcast. Full episode here: zurl.co/uUsaP
March 20, 2026 at 3:31 PM
Even with the best strategy, ad creative & AI tools, if we don’t align with the client’s human journey of understanding growth on a deeper level, we’ll get in our own way. Awesome #growthstrategy tips from Paul David on the #B2BInfluence podcast. Full episode here: zurl.co/Vn4R6
March 19, 2026 at 5:01 PM
Making your brand stand out: Giving it a human identity, or even a sound – with #sonicbranding – can unlock a competitive edge in the age of AI. Talent is also key. So great to have Paul David with us on the #B2BInfluence podcast. Full episode here: zurl.co/Pn3e6
March 18, 2026 at 3:31 PM
Don’t assume enterprise-grade #websiteperformance practices—like monitoring, automated testing, security checks—require enterprise-grade budgets. Meeky Hwang says that’s no longer true. Check out her pro tips & strategies on the #B2BInfluence podcast.
March 4, 2026 at 4:31 PM
Every B2B marketer running paid campaigns, driving targeted traffic, or relying on DX to convert prospects needs to hear these critical #websiteperformance tips from Meeky Hwang of zurl.co/g7TtA. Excited to share the full #B2BInfluence podcast interview w/ Meeky! zurl.co/DLZMe
B2B Influence: Spotlight on Industry Game-Changers
Listen to Paula Chiocchi's B2B Influence: Spotlight on Industry Game-Changers podcast on Apple Podcasts.
zurl.co
March 3, 2026 at 6:00 PM
The next wave in marketing is here, and it's defined by AI-driven discovery. Danielle Sabrina, Founder/CEO, Society22 PR, joined us on the #B2BInfluence podcast to share her modern PR playbook for winning in this new era. Full episode: zurl.co/DqK8A
#AIandPR
February 5, 2026 at 7:01 PM
Many #B2B leaders hold outdated perspectives about the value of #PR, but today, it's a strategic business function ... Looking back on our discussion with Kathleen Lucente, CEO/Founder, Red Fan Comms, on how PR can be a game changer --> full #B2Binfluence podcast episode: zurl.co/MsP7W
February 3, 2026 at 9:01 PM
Nearly a 40% lift—not from guesswork, but from #AI that understands emotion and context. On the #B2BInfluence Podcast, Marc Fernandez of Neurologyca explains how identifying positive anticipatory emotion helped a #CPG brand choose the right creative and dramatically boost lift & recall.
January 29, 2026 at 4:31 PM
📩 Direct mail marketing is having a B2B moment, offering emotional resonance that boosts campaign engagement & ROI. sg360°'s Tedd Aurelius dives into how it connects with B2B audiences, on the #B2BInfluence podcast.
Listen on Apple: zurl.co/ehxQ9
#B2Bmarketing #directmail
November 6, 2025 at 9:01 PM
📩 Direct mail marketing is having a B2B moment, offering emotional resonance that boosts campaign engagement & ROI. sg360°'s Tedd Aurelius dives into how it connects with B2B audiences, on the #B2BInfluence podcast. Listen on Apple: zurl.co/5uuIx
#B2Bmarketing #directmail
October 30, 2025 at 9:01 PM
For B2B marketers, achieving measurable growth starts with eliminating guesswork. Reed Hansen of MarketSurge talks funnel optimization, behavioral intent signals & more on the #B2BInfluence podcast. Listen on Spotify: zurl.co/Jqz4z
#AI
October 29, 2025 at 4:01 PM
In the latest episode of the #B2BInfluence podcast, Profound Networks Founder & CEO Blake Sitney unlocks why #domainintelligence is a B2B growth engine, uniquely identifying digital-first companies, enhancing sales & marketing, and elevating master data management. #B2BInfluencePodcast
October 28, 2025 at 9:31 PM
The #B2BInfluence podcast is available on Spotify (zurl.co/fS57l), Apple Podcasts (zurl.co/ORDBu) & your other favorite channels. Listen to our latest episodes featuring the B2B game changers reshaping marketing. Subscribe now!
October 28, 2025 at 6:30 PM
With traditional SEO, ads & buyer behavior all in flux, Reed Hansen offers a timely roadmap for turning disruption into measurable results, with 5 critical B2B marketing lessons to lean into now: zurl.co/0lysQ
#B2Bmarketing #B2Binfluence
October 24, 2025 at 9:30 PM
When leads dry up or sales slow, companies often rush to “fix marketing.” Strategic forecaster Oksana Matviichuk explains that the root cause may lie deeper, joining the #B2BInfluence podcast with 5 ways to unlock change, on Apple Podcasts: zurl.co/b4p4m #B2Bmarketing
October 23, 2025 at 9:46 PM