That’s the real lesson of the last 10+ years of research.

Disinfo spreads because people are human.
But humans can learn.

We don’t need to fear facts — we just need to deliver them better.

#DebunkingSmart #BackfireEffectSeries

Let’s get smart about it👇

#DebunkingSmart #BackfireEffectSeries

Coming up next:

What should we do with all this?
What have we actually learned?

And how should we correct misinformation without making it worse?

🧵 Final thread coming soon:
#DebunkingSmart #BackfireEffectSeries

🧵 Thread 2: The Backfire Effect... Doesn’t Work Like You Think

In 2020, a team of researchers reviewed a decade of data on the “Backfire Effect.”

The result?
It’s real sometimes — but rare.

And we’ve been getting it wrong.👇

#CorrectionMyths #BackfireEffectSeries

Coming up next: What happened when others tried to replicate it?

Did the backfire hold up?
Was it really that common?

Or did we overreact to a misunderstood effect?

🧵 Thread 2 drops soon:

#CorrectionMyths #BackfireEffectSeries

It was called the Backfire Effect — and it changed how we thought about facts.👇

#BackfireEffect #BackfireEffectSeries

If you care about truth, trust, and the health of your information ecosystem...

You need to understand when correction works — and when it doesn’t.

Let’s get smarter about the fight for reality.

🧵 Thread 1 drops next.

#BackfireEffectSeries

So what’s actually going on?

We’re breaking it down into 3 focused threads:

1️⃣ What the 2010 study found
2️⃣ What the newer science says now
3️⃣ What we’ve really learned about correction and resistance

#BackfireEffectSeries

Spoiler: the story is more complicated than the headlines.👇

#BackfireEffectSeries

How to Correct Misinformation (Without Making It Worse)

#DebunkingSmart #BackfireEffectSeries

🧵👇