I will say again what I have always said about gachas:
They are a good way to make money and a horrible way to run a business. Brandicide.
I will never extort my customers. If I make a thing, and you want to buy that thing for the price I put on it, you get the thing. How revolutionary!
They are a good way to make money and a horrible way to run a business. Brandicide.
I will never extort my customers. If I make a thing, and you want to buy that thing for the price I put on it, you get the thing. How revolutionary!
July 26, 2025 at 2:30 AM
I will say again what I have always said about gachas:
They are a good way to make money and a horrible way to run a business. Brandicide.
I will never extort my customers. If I make a thing, and you want to buy that thing for the price I put on it, you get the thing. How revolutionary!
They are a good way to make money and a horrible way to run a business. Brandicide.
I will never extort my customers. If I make a thing, and you want to buy that thing for the price I put on it, you get the thing. How revolutionary!
He has single-handedly overseen the most massive brandicide anyone has ever witnessed, and this is how they react?
The rich must be incentivised; the poor must be disciplined.
The political economy of the super-elite in one headline.
The political economy of the super-elite in one headline.
August 5, 2025 at 9:40 AM
He has single-handedly overseen the most massive brandicide anyone has ever witnessed, and this is how they react?
Indeedy. And...last Thursday the Admissions depts at England's 'top Unis' had to spend the day trashing their own brands, practically giving away places that they market as prestigious, highly selective tickets to lifelong middle class security. It was like a fire sale at Louis Vuitton - brandicide.
August 18, 2024 at 12:21 PM
Indeedy. And...last Thursday the Admissions depts at England's 'top Unis' had to spend the day trashing their own brands, practically giving away places that they market as prestigious, highly selective tickets to lifelong middle class security. It was like a fire sale at Louis Vuitton - brandicide.
La industria que te vende “propósito” mientras recicla marcas como CPUs viejos.
Bill lo advirtió: Adorarán las técnicas, olvidarán el alma.
Pueden borrar el nombre, pero no la idea.
#PublicidadIrónica #TheEndOfDDB #BrandingGoneWrong #ThinkSmall #BillBernbachLives #NuevaCreatividad #Brandicide]
Bill lo advirtió: Adorarán las técnicas, olvidarán el alma.
Pueden borrar el nombre, pero no la idea.
#PublicidadIrónica #TheEndOfDDB #BrandingGoneWrong #ThinkSmall #BillBernbachLives #NuevaCreatividad #Brandicide]
October 30, 2025 at 10:12 AM
La industria que te vende “propósito” mientras recicla marcas como CPUs viejos.
Bill lo advirtió: Adorarán las técnicas, olvidarán el alma.
Pueden borrar el nombre, pero no la idea.
#PublicidadIrónica #TheEndOfDDB #BrandingGoneWrong #ThinkSmall #BillBernbachLives #NuevaCreatividad #Brandicide]
Bill lo advirtió: Adorarán las técnicas, olvidarán el alma.
Pueden borrar el nombre, pero no la idea.
#PublicidadIrónica #TheEndOfDDB #BrandingGoneWrong #ThinkSmall #BillBernbachLives #NuevaCreatividad #Brandicide]
Brandicide: www.linkedin.com/pulse/commit...
May 1, 2025 at 11:26 PM
Brandicide: www.linkedin.com/pulse/commit...
From Cannes pageantry to Upfronts spin, the biz is acting like it’s 2014. But audiences moved on. WBD just gave us the clearest example: a brand debacle only fixed by admitting defeat on TikTok. @richardrushfield.bsky.social autopsies this act of brandicide theankler.com/p/hbo-brandi...
May 15, 2025 at 6:07 PM
From Cannes pageantry to Upfronts spin, the biz is acting like it’s 2014. But audiences moved on. WBD just gave us the clearest example: a brand debacle only fixed by admitting defeat on TikTok. @richardrushfield.bsky.social autopsies this act of brandicide theankler.com/p/hbo-brandi...