Not about efficiency - it's about hidden psyops that sent disinformation to people on socmed on an industry scale without the oversight of electoral regulators that traditional electoral campaigning would be subject to.
Liars weren't fined.The result was not annulled.
#BrexitLiars
#BrexitGrifters

Without the RW media billionaires based overseas & the Johnson appointees at the BBC, Reform would just be another failed Brexit Party run by Farage. The BBC must give equal coverage to all parties not just Farage or become subscription only.
#RussiaReport
#Brexitgrifters
#Brexitlies
#BBCpropoganda