#BuildingAStoryBrand
Day 37 of looking at books through the lens of #CriticalSystemsThinking

💡 #DonaldMiller #BuildingAStoryBrand positions the customer as the hero of the story, noting how traditional marketing strategies can't deal wit complexity, so they produce a confusing message & lead to failure.

#complexity
April 26, 2025 at 8:21 AM
Day 38 of looking at books through the lens of #CriticalSystemsThinking

💡 #DonaldMiller #BuildingAStoryBrand promotes a formula that can improve commercial effectiveness & simplify communication with customers, but has minimal consideration of broader systemic or societal impacts.

#complexity
April 27, 2025 at 10:31 AM