The Email That Changed How the Blog Looks blog.rolfskeldon.com/2026/09/09/t... #RolfSkeldon #IdeasThatMatter #SmallBusiness #Blogging #CopyrightLaw #BuyLessBuyBetter #SlowFashion
The Email That Changed How the Blog Looks
Illustration generated using Midjourney AI. Rolf Skeldon does not use AI generated images without attribution. It arrived on a Tuesday. A formal legal notice from a rights management company, infor…
blog.rolfskeldon.com
September 9, 2026 at 6:34 AM
The Email That Changed How the Blog Looks blog.rolfskeldon.com/2026/09/09/t... #RolfSkeldon #IdeasThatMatter #SmallBusiness #Blogging #CopyrightLaw #BuyLessBuyBetter #SlowFashion
The Simpler Wardrobe blog.rolfskeldon.com/2026/09/06/t... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
The Simpler Wardrobe
Marcus Aurelius stripped back his personal life in ways that puzzled the people around him. He was the most powerful man in the world and he chose a simple bed, plain food, and clothes that drew no…
blog.rolfskeldon.com
September 6, 2026 at 11:28 AM
Grey Marl. Why It Works With Everything. blog.rolfskeldon.com/2026/09/05/g... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Grey Marl. Why It Works With Everything.
Grey marl is not a colour exactly. It is what happens when you spin together fibres of different natural shades and the result settles somewhere between white and charcoal, slightly heathered, slig…
blog.rolfskeldon.com
September 5, 2026 at 6:03 AM
Grey Marl. Why It Works With Everything. blog.rolfskeldon.com/2026/09/05/g... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
The Case for Heavyweight Cotton as the Weather Turns blog.rolfskeldon.com/2026/08/30/t... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
The Case for Heavyweight Cotton as the Weather Turns
There is a version of this post that talks about the turning of the seasons and the poetry of autumn. This is not that version. This is the practical version. As the mornings get cooler, fabric wei…
blog.rolfskeldon.com
August 30, 2026 at 6:19 AM
The Case for Heavyweight Cotton as the Weather Turns blog.rolfskeldon.com/2026/08/30/t... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
What 330gsm Actually Means blog.rolfskeldon.com/2026/08/23/w... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
What 330gsm Actually Means
The number on a fabric specification sheet that most people ignore turns out to be one of the most useful pieces of information about any garment. GSM, grams per square metre, is simply how much a …
blog.rolfskeldon.com
August 23, 2026 at 9:07 AM
What 330gsm Actually Means blog.rolfskeldon.com/2026/08/23/w... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
The Deadstock Sweatpants blog.rolfskeldon.com/2026/08/22/t... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
The Deadstock Sweatpants
Most clothing is made to order. A brand decides what it wants, commissions fabric, has it woven, dyes it, cuts it, sews it, and sells it. The environmental cost of that process runs from the field …
blog.rolfskeldon.com
August 22, 2026 at 8:32 AM
🌤️ First day here.
I’m wiztowlt – behind Twinearest / 2W.
Sharing tools I trust, not trends.
Small but solid finds.
Starting slow, starting true. 👋#TestedAndTrusted
#NoAdsJustTruth
#CuratedNotSponsored
#ToolsThatWork
#BuyLessBuyBetter
I’m wiztowlt – behind Twinearest / 2W.
Sharing tools I trust, not trends.
Small but solid finds.
Starting slow, starting true. 👋#TestedAndTrusted
#NoAdsJustTruth
#CuratedNotSponsored
#ToolsThatWork
#BuyLessBuyBetter
July 3, 2025 at 9:34 PM
🌤️ First day here.
I’m wiztowlt – behind Twinearest / 2W.
Sharing tools I trust, not trends.
Small but solid finds.
Starting slow, starting true. 👋#TestedAndTrusted
#NoAdsJustTruth
#CuratedNotSponsored
#ToolsThatWork
#BuyLessBuyBetter
I’m wiztowlt – behind Twinearest / 2W.
Sharing tools I trust, not trends.
Small but solid finds.
Starting slow, starting true. 👋#TestedAndTrusted
#NoAdsJustTruth
#CuratedNotSponsored
#ToolsThatWork
#BuyLessBuyBetter
What can you do today?
Many brands have used their wealth to support fascism, resist diversity, and exploit consumers. Don't feed the billionaires now through boycotts and for the future. Let's change convenient consumerism into mindful spending.
#WhatCanIDoToday #buylessbuybetter #buylocal
Many brands have used their wealth to support fascism, resist diversity, and exploit consumers. Don't feed the billionaires now through boycotts and for the future. Let's change convenient consumerism into mindful spending.
#WhatCanIDoToday #buylessbuybetter #buylocal
March 18, 2025 at 3:37 PM
What can you do today?
Many brands have used their wealth to support fascism, resist diversity, and exploit consumers. Don't feed the billionaires now through boycotts and for the future. Let's change convenient consumerism into mindful spending.
#WhatCanIDoToday #buylessbuybetter #buylocal
Many brands have used their wealth to support fascism, resist diversity, and exploit consumers. Don't feed the billionaires now through boycotts and for the future. Let's change convenient consumerism into mindful spending.
#WhatCanIDoToday #buylessbuybetter #buylocal
The High Street is 'dying' because ubiquitous purveyors of exploitative, 'pile it high-sell it cheap', throwaway 'fashion' still exist.
When it comes to clothes, #BuyLessBuyBetter.
I blame 'Sir' Philip Green and other rag trade 'entrepreneurs' with absolutely no morals.
When it comes to clothes, #BuyLessBuyBetter.
I blame 'Sir' Philip Green and other rag trade 'entrepreneurs' with absolutely no morals.
Around 200 jobs lost as fashion retailer Quiz enters administration
The troubled retail group had been scrambling to secure its future in recent weeks after warning it could run out of cash in the first few months of 2025.
news.stv.tv
February 20, 2025 at 4:41 PM
The High Street is 'dying' because ubiquitous purveyors of exploitative, 'pile it high-sell it cheap', throwaway 'fashion' still exist.
When it comes to clothes, #BuyLessBuyBetter.
I blame 'Sir' Philip Green and other rag trade 'entrepreneurs' with absolutely no morals.
When it comes to clothes, #BuyLessBuyBetter.
I blame 'Sir' Philip Green and other rag trade 'entrepreneurs' with absolutely no morals.
🤔What’s in my Athos Laptop Backpack but make it Wes Anderson.
Ft. Athos 13” Laptop Backpack in Nylon Leather, Blue 💙
gnomenbow.com/collections/...
#gnomenbow #buylessbuybetter #athosbackpack #laptopbackpack #backpack #leatherbackpack ##nylonbackpack #whatsinmybag #blueskyfashion
Ft. Athos 13” Laptop Backpack in Nylon Leather, Blue 💙
gnomenbow.com/collections/...
#gnomenbow #buylessbuybetter #athosbackpack #laptopbackpack #backpack #leatherbackpack ##nylonbackpack #whatsinmybag #blueskyfashion
February 3, 2025 at 7:28 AM
🤔What’s in my Athos Laptop Backpack but make it Wes Anderson.
Ft. Athos 13” Laptop Backpack in Nylon Leather, Blue 💙
gnomenbow.com/collections/...
#gnomenbow #buylessbuybetter #athosbackpack #laptopbackpack #backpack #leatherbackpack ##nylonbackpack #whatsinmybag #blueskyfashion
Ft. Athos 13” Laptop Backpack in Nylon Leather, Blue 💙
gnomenbow.com/collections/...
#gnomenbow #buylessbuybetter #athosbackpack #laptopbackpack #backpack #leatherbackpack ##nylonbackpack #whatsinmybag #blueskyfashion
Turning Old Cloth Into New Cloth, Properly This Time blog.rolfskeldon.com/2026/08/13/t... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Turning Old Cloth Into New Cloth, Properly This Time
Photo by Bozhin Karaivanov on Unsplash Turning Old Cloth Into New Cloth, Properly This Time Less than one per cent of used clothing is currently recycled back into new garments. The rest, when it i…
blog.rolfskeldon.com
August 13, 2026 at 9:22 AM
Turning Old Cloth Into New Cloth, Properly This Time blog.rolfskeldon.com/2026/08/13/t... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Why Autumn Is the Best Season for Getting Dressed blog.rolfskeldon.com/2026/08/09/w... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Why Autumn Is the Best Season for Getting Dressed
Nobody talks about autumn the way they talk about summer. Summer has the campaigns, the editorials, the mood boards. Autumn gets the back to school adverts and a lot of content about layering that …
blog.rolfskeldon.com
August 9, 2026 at 9:12 AM
Why Autumn Is the Best Season for Getting Dressed blog.rolfskeldon.com/2026/08/09/w... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Why "Buy Less, Choose Well" Actually Works blog.rolfskeldon.com/2026/07/23/w... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Why “Buy Less, Choose Well” Actually Works
Photo by Liana S on Unsplash Everyone already knows that a well made garment outlasts a cheap one. Nobody needed a study to tell them that. What a study published this March did tell us is somethin…
blog.rolfskeldon.com
July 23, 2026 at 7:57 AM
Why "Buy Less, Choose Well" Actually Works blog.rolfskeldon.com/2026/07/23/w... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Menswear Is Finally Catching Up blog.rolfskeldon.com/2026/07/22/m... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Menswear Is Finally Catching Up
Photo by Ali Bensoula: Pexels.com For years, sustainable fashion has largely meant sustainable womenswear. Organic cotton dresses, recycled polyester activewear, ethically made blouses, all built f…
blog.rolfskeldon.com
July 22, 2026 at 9:04 AM
Menswear Is Finally Catching Up blog.rolfskeldon.com/2026/07/22/m... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Britain Is Learning to Mend Again blog.rolfskeldon.com/2026/07/18/b... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Britain Is Learning to Mend Again
Photo by Elio Santos on Unsplash There is a button tin in most households of a certain age. A biscuit tin, usually, repurposed long ago for buttons collected from worn out clothes, odd ones saved f…
blog.rolfskeldon.com
July 18, 2026 at 9:26 AM
Britain Is Learning to Mend Again blog.rolfskeldon.com/2026/07/18/b... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
I should have posted this earlier, I'll probably get moaned at for not being on the ball! There are more important things, right? Have a great day, dads; you've earned it.https://blog.rolfskeldon.com/2026/06/21/fathers-day/ #RolfSkeldon #BuyLessBuyBetter #SlowFashion #FathersDay #HappyFathersDay
Father’s Day
Today is the day. If something is already on its way, well done. If it isn’t, that’s fine too. A message explaining what’s coming is often more thoughtful than something grabbed w…
blog.rolfskeldon.com
June 21, 2026 at 9:21 AM
I should have posted this earlier, I'll probably get moaned at for not being on the ball! There are more important things, right? Have a great day, dads; you've earned it.https://blog.rolfskeldon.com/2026/06/21/fathers-day/ #RolfSkeldon #BuyLessBuyBetter #SlowFashion #FathersDay #HappyFathersDay
Father's Day Is Next Sunday. Here's What's Worth Giving. blog.rolfskeldon.com/2026/06/13/f... #RolfSkeldon #BuyLessBuyBetter #SlowFashion #FathersDay #HappyFathersDay #BestDadEver #MyDadMyHero
Father’s Day Is Next Sunday. Here’s What’s Worth Giving.
One week. If you’re still looking, this is the post. Not because it’s a sales pitch, but because the question of what to actually give someone who has everything, or nothing in particul…
blog.rolfskeldon.com
June 13, 2026 at 6:47 AM
Father's Day Is Next Sunday. Here's What's Worth Giving. blog.rolfskeldon.com/2026/06/13/f... #RolfSkeldon #BuyLessBuyBetter #SlowFashion #FathersDay #HappyFathersDay #BestDadEver #MyDadMyHero
The Wardrobe That Never Works blog.rolfskeldon.com/2026/06/11/t... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
The Wardrobe That Never Works
Photo by Priscilla Du Preez 🇨🇦 on Unsplash You know the feeling. You open the doors, stare at what’s in there, and feel nothing useful. Not shortage. Not poverty. Just the quiet frustration o…
blog.rolfskeldon.com
June 11, 2026 at 6:42 AM
The Wardrobe That Never Works blog.rolfskeldon.com/2026/06/11/t... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
What We Make and Why We Make It This Way blog.rolfskeldon.com/2026/06/06/w... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
What We Make and Why We Make It This Way
Most clothing brands make a lot of things. Rolf Skeldon makes five. That’s not a limitation. It’s a choice, and it’s worth explaining because the reasoning behind it shapes everyt…
blog.rolfskeldon.com
June 6, 2026 at 7:09 AM
What We Make and Why We Make It This Way blog.rolfskeldon.com/2026/06/06/w... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Grey Cargo Joggers: Why Organic Cotton Makes the Difference blog.rolfskeldon.com/2026/05/30/g... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Grey Cargo Joggers: Why Organic Cotton Makes the Difference
Cargo joggers have moved a long way from their workwear origins. What started as a functional addition to utility clothing has become one of the most practical everyday trouser options for men who …
blog.rolfskeldon.com
May 30, 2026 at 8:48 AM
Grey Cargo Joggers: Why Organic Cotton Makes the Difference blog.rolfskeldon.com/2026/05/30/g... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Organic Cotton Joggers vs Traditional: The Comfort and Sustainability Difference blog.rolfskeldon.com/2026/05/26/o... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Organic Cotton Joggers vs Traditional: The Comfort and Sustainability Difference
In 2026, loungewear has become a daily essential for many men, whether working from home, travelling, running errands, or relaxing. But not all joggers and sweatpants are created equal. Organic cot…
blog.rolfskeldon.com
May 26, 2026 at 6:35 AM
Organic Cotton Joggers vs Traditional: The Comfort and Sustainability Difference blog.rolfskeldon.com/2026/05/26/o... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Why Luxury Men's Underwear is Worth the Investment blog.rolfskeldon.com/2026/05/23/w... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Why Luxury Men’s Underwear is Worth the Investment
There’s a particular kind of logic that applies to men’s underwear shopping. Buy the multipack. Replace it when it falls apart. Repeat. It’s a category of clothing that most men t…
blog.rolfskeldon.com
May 23, 2026 at 9:34 AM
Why Luxury Men's Underwear is Worth the Investment blog.rolfskeldon.com/2026/05/23/w... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Father's Day Gift Guide 2026: The Case for Buying Something He'll Actually Use blog.rolfskeldon.com/2026/05/10/f... #FathersDay #FathersDayGifts #SustainableGifts #MenswearUK #RolfSkeldon #BuyLessBuyBetter #SlowFashion
Father’s Day Gift Guide 2026: The Case for Buying Something He’ll Actually Use
Father’s Day is on 21st June this year. That gives you a few weeks to avoid the last minute scramble and, more importantly, to actually think about what to buy rather than defaulting to somet…
blog.rolfskeldon.com
May 10, 2026 at 9:06 AM
Father's Day Gift Guide 2026: The Case for Buying Something He'll Actually Use blog.rolfskeldon.com/2026/05/10/f... #FathersDay #FathersDayGifts #SustainableGifts #MenswearUK #RolfSkeldon #BuyLessBuyBetter #SlowFashion
The Impact of Returns: Why Sending Back Clothes is a Climate Issue blog.rolfskeldon.com/2026/04/28/t... #ReturnsCulture #Overconsumption #HardTruths #RethinkTheSystem #BuyLessBuyBetter
The Impact of Returns: Why Sending Back Clothes is a Climate Issue
In recent years, the fashion industry has witnessed a profound transformation in the way consumers shop. With the rise of online shopping, UK consumers have gained unprecedented convenience and var…
blog.rolfskeldon.com
April 28, 2026 at 7:30 AM
The Impact of Returns: Why Sending Back Clothes is a Climate Issue blog.rolfskeldon.com/2026/04/28/t... #ReturnsCulture #Overconsumption #HardTruths #RethinkTheSystem #BuyLessBuyBetter
How to Buy Once (and Actually Like It) blog.rolfskeldon.com/2026/04/26/h... #BuyLessBuyBetter #Minimalism #RethinkTheSystem #HardTruths #IntentionalLiving
How to Buy Once (and Actually Like It)
There comes a moment for most men when you open your wardrobe and feel a quiet sense of disappointment. Too many clothes, yet nothing quite feels right. Shirts that lost their shape after a handful…
blog.rolfskeldon.com
April 26, 2026 at 8:40 AM
How to Buy Once (and Actually Like It) blog.rolfskeldon.com/2026/04/26/h... #BuyLessBuyBetter #Minimalism #RethinkTheSystem #HardTruths #IntentionalLiving