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Beyoncé is coming to your bathrooms. This month, the singer’s haircare brand Cécred made its first international retail expansion, landing in 90 stores across the UK and Ireland. It’s perhaps unsurprising that the UK is first in line: it’s already Cécred’s second-largest market after the US, despite the brand only launching last year. To mark the arrival, Cécred also set up shop in read more raquo;

Let your hair down.

Let your hair down.

“I began using Cécred over a year ago,” writes British Vogue’s beauty director Funmi Fetto, “and very quickly it became apparent to me that dismissing this as bog-standard celeb brand would just be daft.” Vogue’s beauty director shares the seven tried and tested products she loves most from Beyoncé’s brand.

Beyoncé’s Cécred has officially landed in the UK — and the launch is already making headlines. On September 22, 2026, Beyoncé’s haircare brand Cécred launched exclusively at Space NK across the UK and Ireland, marking its first physical retail expansion outside the United States. The response was huge, with Space NK reporting its biggest-ever brand launch and Cécred reaching its predicted full-week sales by 1 p.m. on launch day. But what does Cécred’s UK expansion really mean for Beyoncé’s growing beauty business? In this video, we look at how Cécred went from Beyoncé’s 2024 haircare launch to becoming a major player in the prestige haircare market, why the UK was an important next step, what products are getting attention, and what could come next for the brand. We also look at Cécred’s focus on hair and scalp health, its keratin recovery technology, its expansion beyond its original haircare collection, and what this international move could mean for Beyoncé’s future in beauty. Could Cécred become one of the biggest celebrity-founded haircare brands globally? And what might Beyoncé’s next move be? Watch the full video for the story behind Cécred’s UK expansion. #Beyonce #Cec​​red #Cec​​redUK #BeyonceCec​​red #Cec​​redHaircare #Haircare #BlackHair #NaturalHair #BeyonceBusiness #BeyonceBeauty #SpaceNK #UKBeauty #CelebrityBeauty #HairCareBusiness #BeautyIndustry Welcome to Shine My Crown If you're interested in working with us email the team here: info@shinemycrown.com Subscribe To Our Channel @shinemycrown Follow on Twitter @ShineMyCrown Follow on Instagram @shinemycrown Follow on Facebook @shinemycrown Follow on TikTok @shinemycrown Visit: www.ShineMyCrown.com

Beyoncé’s Cécred has officially landed in the UK — and the launch is already making headlines. On September 22, 2026, Beyoncé’s haircare brand Cécred launched exclusively at Space NK across the UK and Ireland, marking its first physical retail expansion outside the United States. The response was huge, with Space NK reporting its biggest-ever brand launch and Cécred reaching its predicted full-week sales by 1 p.m. on launch day. But what does Cécred’s UK expansion really mean for Beyoncé’s growing beauty business? In this video, we look at how Cécred went from Beyoncé’s 2024 haircare launch to becoming a major player in the prestige haircare market, why the UK was an important next step, what products are getting attention, and what could come next for the brand. We also look at Cécred’s focus on hair and scalp health, its keratin recovery technology, its expansion beyond its original haircare collection, and what this international move could mean for Beyoncé’s future in beauty. Could Cécred become one of the biggest celebrity-founded haircare brands globally? And what might Beyoncé’s next move be? Watch the full video for the story behind Cécred’s UK expansion. #Beyonce #Cec​​red #Cec​​redUK #BeyonceCec​​red #Cec​​redHaircare #Haircare #BlackHair #NaturalHair #BeyonceBusiness #BeyonceBeauty #SpaceNK #UKBeauty #CelebrityBeauty #HairCareBusiness #BeautyIndustry Welcome to Shine My Crown If you're interested in working with us email the team here: info@shinemycrown.com Subscribe To Our Channel @shinemycrown Follow on Twitter @ShineMyCrown Follow on Instagram @shinemycrown Follow on Facebook @shinemycrown Follow on TikTok @shinemycrown Visit: www.ShineMyCrown.com

Beyoncé’s Cécred has officially landed in the UK — and the launch is already making headlines. On September 22, 2026, Beyoncé’s haircare brand Cécred launched exclusively at Space NK across the UK and Ireland, marking its first physical retail expansion outside the United States. The response was huge, with Space NK reporting its biggest-ever brand launch and Cécred reaching its predicted full-week sales by 1 p.m. on launch day. But what does Cécred’s UK expansion really mean for Beyoncé’s growing beauty business? In this video, we look at how Cécred went from Beyoncé’s 2024 haircare launch to becoming a major player in the prestige haircare market, why the UK was an important next step, what products are getting attention, and what could come next for the brand. We also look at Cécred’s focus on hair and scalp health, its keratin recovery technology, its expansion beyond its original haircare collection, and what this international move could mean for Beyoncé’s future in beauty. Could Cécred become one of the biggest celebrity-founded haircare brands globally? And what might Beyoncé’s next move be? Watch the full video for the story behind Cécred’s UK expansion. #Beyonce #Cec​​red #Cec​​redUK #BeyonceCec​​red #Cec​​redHaircare #Haircare #BlackHair #NaturalHair #BeyonceBusiness #BeyonceBeauty #SpaceNK #UKBeauty #CelebrityBeauty #HairCareBusiness #BeautyIndustry Welcome to Shine My Crown If you're interested in working with us email the team here: info@shinemycrown.com Subscribe To Our Channel @shinemycrown Follow on Twitter @ShineMyCrown Follow on Instagram @shinemycrown Follow on Facebook @shinemycrown Follow on TikTok @shinemycrown Visit: www.ShineMyCrown.com

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Attached: 1 image #BoycottTarget and #BoycottJayZ. Both hate Black and mixed people. Both uphold and promote #whitesupremacy. Billionaire Jay should be ashamed. And Billionaire Beyonce stands with him? Boycott her and her overpriced #cecred line too. Kendrick, I have a song idea for you... https://youtu.be/-hQJzpICK1M?si=ahk4nEUDvpudjvoa #activism #imwithkaep #jayz #target #BlackMastodon

Beyoncé’s Cécred has officially expanded into the United Kingdom, bringing the Grammy winner’s haircare brand to 90 Space NK stores and SpaceNK.com… The post Beyoncé’s Cécred Expands to the UK, Taking Her Black Haircare Brand Overseas appeared first on Shine My Crown.