Big news in the London tech agency world today as @ccgroup.bsky.social gets acquired. Another US agency snaps up a UK indie. Congrats to all involved! www.provokemedia.com/latest/artic...
The Hoffman Agency Acquires UK Tech Specialist CCGroup
CCGroup owners Richard Fogg and Paul Nolan become co-MD of the combined tech agency; the deal trebles the size of Lou Hoffman’s firm in the UK.
www.provokemedia.com
March 18, 2025 at 8:02 AM
Big news in the London tech agency world today as @ccgroup.bsky.social gets acquired. Another US agency snaps up a UK indie. Congrats to all involved! www.provokemedia.com/latest/artic...
With AI-driven identity fraud surging, Signicat teamed up with CCGroup to spotlight the threat, launch a standout report at Money20/20, and drive MQLs.
The impact?
987 report downloads
574 webinar sign-ups
41 media hits, including Forbes
Learn more 👇
#FintechMarketing #CaseStudy #B2BMarketing
The impact?
987 report downloads
574 webinar sign-ups
41 media hits, including Forbes
Learn more 👇
#FintechMarketing #CaseStudy #B2BMarketing
Creatively driving sales leads for Signicat - CCGroup
Signicat is a pioneering, pan-European provider of digital identity solutions with an unrivalled track record in Europe. It...
ccgrouppr.com
November 27, 2024 at 12:51 PM
With AI-driven identity fraud surging, Signicat teamed up with CCGroup to spotlight the threat, launch a standout report at Money20/20, and drive MQLs.
The impact?
987 report downloads
574 webinar sign-ups
41 media hits, including Forbes
Learn more 👇
#FintechMarketing #CaseStudy #B2BMarketing
The impact?
987 report downloads
574 webinar sign-ups
41 media hits, including Forbes
Learn more 👇
#FintechMarketing #CaseStudy #B2BMarketing
Double celebrations at CCGroup HQ today!
Florie Lhuillier in the 'Over 10 Years' Experience' category and Eyimofe Okuwoga for 'Industry Newcomer'. We couldn't be prouder 🥹
@prweekuk.bsky.social #PRWeekAwards
Florie Lhuillier in the 'Over 10 Years' Experience' category and Eyimofe Okuwoga for 'Industry Newcomer'. We couldn't be prouder 🥹
@prweekuk.bsky.social #PRWeekAwards
February 25, 2025 at 10:42 AM
Double celebrations at CCGroup HQ today!
Florie Lhuillier in the 'Over 10 Years' Experience' category and Eyimofe Okuwoga for 'Industry Newcomer'. We couldn't be prouder 🥹
@prweekuk.bsky.social #PRWeekAwards
Florie Lhuillier in the 'Over 10 Years' Experience' category and Eyimofe Okuwoga for 'Industry Newcomer'. We couldn't be prouder 🥹
@prweekuk.bsky.social #PRWeekAwards
Brivo’s Top Security Trends report needed a boost. CCGroup delivered:
✅ 1,300 downloads
✅ 16 MQLs
✅ 20+ media hits, leading UK share of voice
Learn how we made it happen 👇
#B2BMarketing #ContentMarketing #CaseStudy
✅ 1,300 downloads
✅ 16 MQLs
✅ 20+ media hits, leading UK share of voice
Learn how we made it happen 👇
#B2BMarketing #ContentMarketing #CaseStudy
Multi-channel, multi-format content marketing to generate sales leads & coverage - CCGroup
Brivo is the global leader in cloud-based access control and smart spaces technology, servi...
ccgrouppr.com
December 3, 2024 at 2:19 PM
Brivo’s Top Security Trends report needed a boost. CCGroup delivered:
✅ 1,300 downloads
✅ 16 MQLs
✅ 20+ media hits, leading UK share of voice
Learn how we made it happen 👇
#B2BMarketing #ContentMarketing #CaseStudy
✅ 1,300 downloads
✅ 16 MQLs
✅ 20+ media hits, leading UK share of voice
Learn how we made it happen 👇
#B2BMarketing #ContentMarketing #CaseStudy
From independent to independent and international! Joining The Hoffman Agency is the next step in our evolution, strengthening how we help brands tell their tech stories globally. CEO, Lou Hoffman shares the vision behind our acquisition and why we’re stronger together. @hoffman.com
Tying the CCGroup Acquisition to Our Aspirations
Tying the CCGroup Acquisition to Our Aspirations : Is it just me or does it feel like there’s been an acceleration of time since the pandemic?
www.ishmaelscorner.com
March 19, 2025 at 12:22 PM
From independent to independent and international! Joining The Hoffman Agency is the next step in our evolution, strengthening how we help brands tell their tech stories globally. CEO, Lou Hoffman shares the vision behind our acquisition and why we’re stronger together. @hoffman.com
From a London-based tech consultancy to a key part of a global agency, we’re thrilled to share that CCGroup is now part of The Hoffman Agency. More on why we’ve taken this leap: ccgrouppr.com/blog/ccgroup...
@hoffman.com
@hoffman.com
CCGroup x The Hoffman Agency - CCGroup
Here’s a sentence I didn’t think I’d be writing for a good few years: We are *hugely* excited to announce that, as of...
ccgrouppr.com
March 18, 2025 at 7:10 AM
From a London-based tech consultancy to a key part of a global agency, we’re thrilled to share that CCGroup is now part of The Hoffman Agency. More on why we’ve taken this leap: ccgrouppr.com/blog/ccgroup...
@hoffman.com
@hoffman.com
2024 was a whirlwind for cyber threats—record data breaches, ransomware takedowns, and new regulations. So, where should cybersecurity marketers focus in 2025?
@Florie Lhuillier breaks down the 5 key trends.
#Cybersecurity #B2BMarketing
@Florie Lhuillier breaks down the 5 key trends.
#Cybersecurity #B2BMarketing
Top 5 cybersecurity trends for marketers this year - CCGroup
ccgrouppr.com
February 18, 2025 at 11:08 AM
2024 was a whirlwind for cyber threats—record data breaches, ransomware takedowns, and new regulations. So, where should cybersecurity marketers focus in 2025?
@Florie Lhuillier breaks down the 5 key trends.
#Cybersecurity #B2BMarketing
@Florie Lhuillier breaks down the 5 key trends.
#Cybersecurity #B2BMarketing
CCGroup owners Richard Fogg and Paul Nolan become co-MD of the combined tech agency; the deal trebles the size of Lou Hoffman’s firm in the UK.
The Hoffman Agency Acquires UK Tech Specialist CCGroup
CCGroup owners Richard Fogg and Paul Nolan become co-MD of the combined tech agency; the deal trebles the size of Lou Hoffman’s firm in the UK.
www.provokemedia.com
March 18, 2025 at 7:02 AM
CCGroup owners Richard Fogg and Paul Nolan become co-MD of the combined tech agency; the deal trebles the size of Lou Hoffman’s firm in the UK.
We’re buzzing here at CCGroup! Why? Because we can finally announce that Samsung Networks has appointed us to lead their global PR, analyst relations, and measurement programmes!
Check out the full story on @prweekuk.bsky.social lnkd.in/ebyvzfGm
Check out the full story on @prweekuk.bsky.social lnkd.in/ebyvzfGm
Samsung appoints global PR agency for Networks Business
Samsung’s global Networks Business has selected an agency to handle its integrated communications.
www.prweek.co.uk
December 10, 2024 at 9:58 AM
We’re buzzing here at CCGroup! Why? Because we can finally announce that Samsung Networks has appointed us to lead their global PR, analyst relations, and measurement programmes!
Check out the full story on @prweekuk.bsky.social lnkd.in/ebyvzfGm
Check out the full story on @prweekuk.bsky.social lnkd.in/ebyvzfGm
In a post-truth world, stories trump facts.
Take #DeepSeek: it sparked a $600B wipeout in Nvidia’s value. Investors bought the 'David vs. Goliath' narrative, despite unproven claims.
From Google’s quantum hype to blockchain rebrands, storytelling drives markets—but it’s a double-edged sword.
#AI
Take #DeepSeek: it sparked a $600B wipeout in Nvidia’s value. Investors bought the 'David vs. Goliath' narrative, despite unproven claims.
From Google’s quantum hype to blockchain rebrands, storytelling drives markets—but it’s a double-edged sword.
#AI
'Deep Seek': The Power of Storytelling in a Post-Truth World - CCGroup
In today’s fast-paced, tech-driven, post-truth world, storytelling has taken on a whole new lev...
ccgrouppr.com
January 28, 2025 at 10:46 AM
The lovely @sparklypinchy.bsky.social listened to me waffle for 20 mins & wrote something that a) makes sense and b) makes me sound smart. That’s quite the accomplishment! It’s a bit of a summary of where I think the tech PR and marketing world is right now. www.provokemedia.com/latest/artic...
“Tech Brands Have To Use More Channels, More Savvily, Than Ever Before”
CCGroup CEO Richard Fogg outlines how the tech sector is evolving comms strategies in a continuing tough market, as global standards organisation ETSI appoints the agency to lead its PR.
www.provokemedia.com
December 3, 2024 at 8:28 AM
The lovely @sparklypinchy.bsky.social listened to me waffle for 20 mins & wrote something that a) makes sense and b) makes me sound smart. That’s quite the accomplishment! It’s a bit of a summary of where I think the tech PR and marketing world is right now. www.provokemedia.com/latest/artic...
Your audience is everywhere—LinkedIn, Google, YouTube, Reddit. Meeting them where they are isn’t optional anymore—it’s essential.
Multi-channel digital advertising isn’t just about ads—it’s about building connections.
Explore how and why:
#DigitalMarketing #B2BTech
Multi-channel digital advertising isn’t just about ads—it’s about building connections.
Explore how and why:
#DigitalMarketing #B2BTech
Multi-channel digital advertising: Why It's a Must for B2B Tech - CCGroup
Your ideal customers are scattered across various platforms for various reasons. They’re on LinkedIn, absorbing indus...
ccgrouppr.com
December 10, 2024 at 1:36 PM
Your audience is everywhere—LinkedIn, Google, YouTube, Reddit. Meeting them where they are isn’t optional anymore—it’s essential.
Multi-channel digital advertising isn’t just about ads—it’s about building connections.
Explore how and why:
#DigitalMarketing #B2BTech
Multi-channel digital advertising isn’t just about ads—it’s about building connections.
Explore how and why:
#DigitalMarketing #B2BTech
As larger vendors snap up smaller players, MSPs are being pushed to rethink how they build, manage, and future-proof their tech stacks.
How should MSPs respond to vendor consolidation?
#MSP #VendorConsolidation #B2BTech
How should MSPs respond to vendor consolidation?
#MSP #VendorConsolidation #B2BTech
Vendor consolidation: what it means for MSPs - CCGroup
The Managed Service Provider (MSP) landscape is undergoing significant transformation, with vendor consolidation reshaping ...
ccgrouppr.com
March 26, 2025 at 10:25 AM
As larger vendors snap up smaller players, MSPs are being pushed to rethink how they build, manage, and future-proof their tech stacks.
How should MSPs respond to vendor consolidation?
#MSP #VendorConsolidation #B2BTech
How should MSPs respond to vendor consolidation?
#MSP #VendorConsolidation #B2BTech
Only 5% of your audience is ready to buy. The other 95%? Scrolling cat videos 🐱 or not ready yet.
How do you influence them and stay top of mind? Enter: The 95/5 Rule.
Stop chasing buyers—start building trust with the 95%. Read the full blog now 👇
#B2BMarketing #TechMarketing
How do you influence them and stay top of mind? Enter: The 95/5 Rule.
Stop chasing buyers—start building trust with the 95%. Read the full blog now 👇
#B2BMarketing #TechMarketing
The 95/5 Rule: A B2B Tech Marketer's Reality - CCGroup
Let’s face it, B2B tech marketing can be a brutal game. You’ve got complex products, long sales cycles, and a targe...
ccgrouppr.com
November 26, 2024 at 11:38 AM
Only 5% of your audience is ready to buy. The other 95%? Scrolling cat videos 🐱 or not ready yet.
How do you influence them and stay top of mind? Enter: The 95/5 Rule.
Stop chasing buyers—start building trust with the 95%. Read the full blog now 👇
#B2BMarketing #TechMarketing
How do you influence them and stay top of mind? Enter: The 95/5 Rule.
Stop chasing buyers—start building trust with the 95%. Read the full blog now 👇
#B2BMarketing #TechMarketing
Some things in life you can buy. The Blueprint? You earn it. And we’re thrilled to say that CCGroup has been fully Blueprinted for the second time! 🎉
#Blueprinted #DiversityInPR #DEI
#Blueprinted #DiversityInPR #DEI
February 19, 2025 at 9:13 AM
Some things in life you can buy. The Blueprint? You earn it. And we’re thrilled to say that CCGroup has been fully Blueprinted for the second time! 🎉
#Blueprinted #DiversityInPR #DEI
#Blueprinted #DiversityInPR #DEI
We’re proud that our UK office, CCGroup, a Hoffman Agency, is fully #Blueprinted. In just 5 years, The Blueprint has driven real DEI impact across PR. 📈
Learn more about The Blueprint’s impact via our blog. bit.ly/3I2ONxu
Learn more about The Blueprint’s impact via our blog. bit.ly/3I2ONxu
July 3, 2025 at 1:05 PM
We’re proud that our UK office, CCGroup, a Hoffman Agency, is fully #Blueprinted. In just 5 years, The Blueprint has driven real DEI impact across PR. 📈
Learn more about The Blueprint’s impact via our blog. bit.ly/3I2ONxu
Learn more about The Blueprint’s impact via our blog. bit.ly/3I2ONxu
We’re thrilled to announce CCGroup is now leading PR for ETSI, a global leader in ICT standards with 900+ members from 60+ countries! 🌍Together, we’ll amplify ETSI’s role in standards across telecoms & IT.
#PRCaseStudy #TelecomsMarketing
#PRCaseStudy #TelecomsMarketing
“Tech Brands Have To Use More Channels, More Savvily, Than Ever Before”
CCGroup CEO Richard Fogg outlines how the tech sector is evolving comms strategies in a continuing tough market, as global standards organisation ETSI appoints the agency to lead its PR.
www.provokemedia.com
December 2, 2024 at 1:20 PM
We’re thrilled to announce CCGroup is now leading PR for ETSI, a global leader in ICT standards with 900+ members from 60+ countries! 🌍Together, we’ll amplify ETSI’s role in standards across telecoms & IT.
#PRCaseStudy #TelecomsMarketing
#PRCaseStudy #TelecomsMarketing
Quantum is about to reshape cybersecurity more than AI ever did.
From cracking today’s encryption to powering tomorrow’s defences, its impact will be felt everywhere.
#Cybersecurity #QuantumComputing #PostQuantum
From cracking today’s encryption to powering tomorrow’s defences, its impact will be felt everywhere.
#Cybersecurity #QuantumComputing #PostQuantum
Shock and awe: why quantum is the next big thing to shake up the cybersecurity world - CCGroup
ccgrouppr.com
November 11, 2025 at 2:54 PM
Quantum is about to reshape cybersecurity more than AI ever did.
From cracking today’s encryption to powering tomorrow’s defences, its impact will be felt everywhere.
#Cybersecurity #QuantumComputing #PostQuantum
From cracking today’s encryption to powering tomorrow’s defences, its impact will be felt everywhere.
#Cybersecurity #QuantumComputing #PostQuantum
Why speak at Money20/20 Europe?
With just 300 speaker slots and thousands of submissions, competition is intense.
Our Head of Fintech, Daniel Lowther, shares insider tips to help you craft a winning pitch.
🗓️ Submissions close February 7th.
#Money2020Europe #Fintech #Money2020
With just 300 speaker slots and thousands of submissions, competition is intense.
Our Head of Fintech, Daniel Lowther, shares insider tips to help you craft a winning pitch.
🗓️ Submissions close February 7th.
#Money2020Europe #Fintech #Money2020
Why speak at Money20/20 Europe? - CCGroup
ccgrouppr.com
January 13, 2025 at 11:44 AM
Why speak at Money20/20 Europe?
With just 300 speaker slots and thousands of submissions, competition is intense.
Our Head of Fintech, Daniel Lowther, shares insider tips to help you craft a winning pitch.
🗓️ Submissions close February 7th.
#Money2020Europe #Fintech #Money2020
With just 300 speaker slots and thousands of submissions, competition is intense.
Our Head of Fintech, Daniel Lowther, shares insider tips to help you craft a winning pitch.
🗓️ Submissions close February 7th.
#Money2020Europe #Fintech #Money2020
The electronics giant’s networks business has appointed the tech specialist to lead on PR, analyst relations and measurement globally.
Samsung Selects CCGroup For Integrated Global Comms
The electronics giant’s networks business has appointed the tech specialist to lead on PR, analyst relations and measurement globally.
www.provokemedia.com
December 10, 2024 at 11:08 AM
The electronics giant’s networks business has appointed the tech specialist to lead on PR, analyst relations and measurement globally.
PR is fast-paced. So how do you keep up?
Ben Burwell reflects on how an ADHD diagnosis reshaped his approach to success in PR, from habit-building to rejecting one-size-fits-all advice.
#ADHD #Neurodiversity #PRLife #WorkTips
Ben Burwell reflects on how an ADHD diagnosis reshaped his approach to success in PR, from habit-building to rejecting one-size-fits-all advice.
#ADHD #Neurodiversity #PRLife #WorkTips
Do yourself a favour: the importance of setting yourself up for success - CCGroup
The world of PR is fast-paced, and as anyone who has graced the PR battlefield will tell yo...
ccgrouppr.com
June 25, 2025 at 11:34 AM
PR is fast-paced. So how do you keep up?
Ben Burwell reflects on how an ADHD diagnosis reshaped his approach to success in PR, from habit-building to rejecting one-size-fits-all advice.
#ADHD #Neurodiversity #PRLife #WorkTips
Ben Burwell reflects on how an ADHD diagnosis reshaped his approach to success in PR, from habit-building to rejecting one-size-fits-all advice.
#ADHD #Neurodiversity #PRLife #WorkTips
In the latest #AR101, Venice Kwan dives into analyst prioritisation—a must for AR success.
🔹 Tier 1: High-impact → Frequent engagement
🔹 Tier 2: Valuable, secondary → Regular check-ins
🔹 Tier 3: Broader visibility → Scaled outreach
🔹 Tier 1: High-impact → Frequent engagement
🔹 Tier 2: Valuable, secondary → Regular check-ins
🔹 Tier 3: Broader visibility → Scaled outreach
Analyst Relations 101: The whats, whys and hows of analyst prioritisation - CCGroup
For a successful analyst relations programme, prioritising analysts is critical. Tiering analysts based on their influence,...
ccgrouppr.com
January 29, 2025 at 10:51 AM
In the latest #AR101, Venice Kwan dives into analyst prioritisation—a must for AR success.
🔹 Tier 1: High-impact → Frequent engagement
🔹 Tier 2: Valuable, secondary → Regular check-ins
🔹 Tier 3: Broader visibility → Scaled outreach
🔹 Tier 1: High-impact → Frequent engagement
🔹 Tier 2: Valuable, secondary → Regular check-ins
🔹 Tier 3: Broader visibility → Scaled outreach
Too often, PR is narrowly equated with media relations. But when viewed through a channel-neutral, marketing-first lens, it becomes clear: PR should be the strategic centre of any modern marketing team.
Reports of PR’s death have been greatly exaggerated. - CCGroup
Before embarking on this post, dear reader, you should know that I am not a ‘PR person’ in any conventional sense of th...
ccgrouppr.com
May 27, 2025 at 8:17 AM
Too often, PR is narrowly equated with media relations. But when viewed through a channel-neutral, marketing-first lens, it becomes clear: PR should be the strategic centre of any modern marketing team.
Another article about our appointment to @Samsung Networks global PR, AR and measurement programmes - this time in PRovoke Media 📢
Thanks to Maja Pawinska Sims for the write up!
#SamsungNetworks #Samsung #B2BTech #TechPR @sumsung.bsky.social
Thanks to Maja Pawinska Sims for the write up!
#SamsungNetworks #Samsung #B2BTech #TechPR @sumsung.bsky.social
Samsung Selects CCGroup For Integrated Global Comms
The electronics giant’s networks business has appointed the tech specialist to lead on PR, analyst relations and measurement globally.
www.provokemedia.com
December 10, 2024 at 11:50 AM
Another article about our appointment to @Samsung Networks global PR, AR and measurement programmes - this time in PRovoke Media 📢
Thanks to Maja Pawinska Sims for the write up!
#SamsungNetworks #Samsung #B2BTech #TechPR @sumsung.bsky.social
Thanks to Maja Pawinska Sims for the write up!
#SamsungNetworks #Samsung #B2BTech #TechPR @sumsung.bsky.social