In my latest panel with Dylan Flye (Simon Data) and Oussama Ghanmi (DinMo), we go deep on warehouse-native vs. packaged, maturity curves, and whether AI will change the category... or kill it.

Watch it here: buff.ly/dMm9fmR

#CDPReboot #cdp #martech #dataactivation #aifuture #composability

Part 4 of the #CDPReboot series is live.
The CDP category isn’t dead, but it’s definitely not intact.
This one’s about what happens next: redefined, reabsorbed, or rebooted.
Read here: open.substack.com/pub/martecht...
#martech #customerdataplatforms #cdp

Part 3 of #CDPReboot is live.
The tech worked. The context didn’t. This chapter’s about what happens when we expect software to fix strategy and why no CDP can survive a misaligned org chart.
📖 Read it: open.substack.com/pub/martecht...
#martech #customerdataplatforms #cdp

CDP fatigue is real. 🥱
Part 2 of the CDP Reboot breaks down what happened when everyone started selling the same story with a different logo. The sameness didn’t help vendors... or buyers.
CDP A -> 🍎 CDP B -> 🍎
🔗 martechtherapy.substack.com/p/the-cdp-re...
#martech #CDP #CDPReboot

For anyone who believed and then watched the hype outpace the reality. CDPs were supposed to unify everything. Instead, they became another acronym in the stack.

Part 1 of #CDPReboot is live: The Promise. What they got right, what they didn’t, and why it mattered. 👉 buff.ly/nJjgqvk

#CDPReboot