September 17, 2025 at 12:19 AM
@ssfrigerio.bsky.social #Crisis3 #COM385
An anti-smoking ad showing the health effects of smoking is a fear appeal. This connects to our readings because fear can motivate change when people feel they can avoid the threat.
An anti-smoking ad showing the health effects of smoking is a fear appeal. This connects to our readings because fear can motivate change when people feel they can avoid the threat.
September 23, 2026 at 8:37 PM
@ssfrigerio.bsky.social #Crisis3 #COM385
An anti-smoking ad showing the health effects of smoking is a fear appeal. This connects to our readings because fear can motivate change when people feel they can avoid the threat.
An anti-smoking ad showing the health effects of smoking is a fear appeal. This connects to our readings because fear can motivate change when people feel they can avoid the threat.
An example of fear appeal that immediately comes to mind are the anti-smoking campaigns we used to see frequently. These campaigns emphasized the relevance to viewers, and commonly caused avoidance due to their scary, empathetic nature. @ssfrigerio.bsky.social #COM385 #Crisis3
September 23, 2026 at 4:13 PM
An example of fear appeal that immediately comes to mind are the anti-smoking campaigns we used to see frequently. These campaigns emphasized the relevance to viewers, and commonly caused avoidance due to their scary, empathetic nature. @ssfrigerio.bsky.social #COM385 #Crisis3
@ssfrigerio.bsky.social This is an example of a fear appeal because it uses a visual that tells us the serious health consequences of smoking and tries to persuade viewers to not smoke. #crisis3 #COM385
September 21, 2026 at 3:26 PM
@ssfrigerio.bsky.social This is an example of a fear appeal because it uses a visual that tells us the serious health consequences of smoking and tries to persuade viewers to not smoke. #crisis3 #COM385
This ad works because it pairs high threat (morgue image, dead-eyed face) with a simple, doable response: don’t text and drive. Witte’s EPPM, high threat + high efficacy triggers danger control, producing real message acceptance instead of fear-driven denial. @ssfrigerio.bsky.social #COM385#Crisis3
September 22, 2026 at 5:56 PM
This ad works because it pairs high threat (morgue image, dead-eyed face) with a simple, doable response: don’t text and drive. Witte’s EPPM, high threat + high efficacy triggers danger control, producing real message acceptance instead of fear-driven denial. @ssfrigerio.bsky.social #COM385#Crisis3
An example of a fear appeal is antivaping ads that show the health risks of vaping.They use scary images and messages about what vaping can do to your body.This connects to the reading because fear makes people see something as more risky and motivates them to change their behavior. #com385 #crisis3
September 23, 2026 at 6:55 PM
An example of a fear appeal is antivaping ads that show the health risks of vaping.They use scary images and messages about what vaping can do to your body.This connects to the reading because fear makes people see something as more risky and motivates them to change their behavior. #com385 #crisis3
An example of fear appeal is the recent switch from drunk driving PSAs to buzzed driving is drunk driving. The message creates a sense of threat while also showing that the threat can be avoided. The ad gives an alternative at the end, like ordering a ride instead. #Crisis3 #COM385
www.trafficsafetymarketing.gov
September 23, 2026 at 3:46 PM
@ssfrigerio.bsky.social #Crisis3 #COM385
Fear appeals come from a negative emotion elicited by a perceived relevant threat. This is a fear appeal because it uses a superhero who is perceived as all powerful to suggest that even the strongest people can be struck down by AIDS to raise susceptibility.
Fear appeals come from a negative emotion elicited by a perceived relevant threat. This is a fear appeal because it uses a superhero who is perceived as all powerful to suggest that even the strongest people can be struck down by AIDS to raise susceptibility.
September 22, 2026 at 5:51 PM
@ssfrigerio.bsky.social #Crisis3 #COM385
Fear appeals come from a negative emotion elicited by a perceived relevant threat. This is a fear appeal because it uses a superhero who is perceived as all powerful to suggest that even the strongest people can be struck down by AIDS to raise susceptibility.
Fear appeals come from a negative emotion elicited by a perceived relevant threat. This is a fear appeal because it uses a superhero who is perceived as all powerful to suggest that even the strongest people can be struck down by AIDS to raise susceptibility.
@ssfrigerio.bsky.social #Crisis3 #COM385
An example of a fear appeal is insurance companies using everyday risks like car accidents or accidents involving fire to create a message to scare people. Witte talks about how companies do this in hopes people will do what the message recommends.
An example of a fear appeal is insurance companies using everyday risks like car accidents or accidents involving fire to create a message to scare people. Witte talks about how companies do this in hopes people will do what the message recommends.
September 21, 2026 at 7:26 PM
@ssfrigerio.bsky.social #Crisis3 #COM385
An example of a fear appeal is insurance companies using everyday risks like car accidents or accidents involving fire to create a message to scare people. Witte talks about how companies do this in hopes people will do what the message recommends.
An example of a fear appeal is insurance companies using everyday risks like car accidents or accidents involving fire to create a message to scare people. Witte talks about how companies do this in hopes people will do what the message recommends.
@ssfrigerio.bsky.social This example demonstrates fear appeal because it shows how smoking cigarettes not only affects yourself, but children as well. It creates fear by stating that children are fast learners, suggesting they might adopt the habit if they are around it. #Crisis3 #COM385
September 17, 2025 at 6:50 PM
@ssfrigerio.bsky.social This example demonstrates fear appeal because it shows how smoking cigarettes not only affects yourself, but children as well. It creates fear by stating that children are fast learners, suggesting they might adopt the habit if they are around it. #Crisis3 #COM385
@ssfrigerio.bsky.social
This image is a great example of fear appeal. It showcases that a child's life will be impacted due to domestic disputes. By using the child's brain to visually highlight the adults fighting, viewers are given a clear understanding of the message. #com385 #crisis3
This image is a great example of fear appeal. It showcases that a child's life will be impacted due to domestic disputes. By using the child's brain to visually highlight the adults fighting, viewers are given a clear understanding of the message. #com385 #crisis3
September 17, 2025 at 8:54 PM
@ssfrigerio.bsky.social
This image is a great example of fear appeal. It showcases that a child's life will be impacted due to domestic disputes. By using the child's brain to visually highlight the adults fighting, viewers are given a clear understanding of the message. #com385 #crisis3
This image is a great example of fear appeal. It showcases that a child's life will be impacted due to domestic disputes. By using the child's brain to visually highlight the adults fighting, viewers are given a clear understanding of the message. #com385 #crisis3
@ssfrigerio.bsky.social #COM385 #Crisis3 This is a fear appeal example because it shows a situation that others would be scared of happening and includes written details. It also includes a call to action. It shows the difference between fear and disgust, focusing on attention for safety/prevention.
September 17, 2025 at 6:28 PM
@ssfrigerio.bsky.social #COM385 #Crisis3 This is a fear appeal example because it shows a situation that others would be scared of happening and includes written details. It also includes a call to action. It shows the difference between fear and disgust, focusing on attention for safety/prevention.
Billboards on Georgia's i-75 show zombies and scenes to elicit fear in drivers to think about their faith for their salvation. Message aside, the billboards visuals create no message response or threat, lacking in vital info for their target of non-believers. #Crisis3 @ssfrigerio.bsky.social #COM385
September 17, 2025 at 5:29 PM
Billboards on Georgia's i-75 show zombies and scenes to elicit fear in drivers to think about their faith for their salvation. Message aside, the billboards visuals create no message response or threat, lacking in vital info for their target of non-believers. #Crisis3 @ssfrigerio.bsky.social #COM385
@ssfrigerio.bsky.social This seatbelt example demonstrates fear appeals as it displays something terrible that could happen to people if they chose not to buckle up, like ending up in an ambulance. This graphic raises concern for not wearing a seatbelt and the implications of it. #crisis3 #COM385
September 16, 2025 at 5:07 PM
@ssfrigerio.bsky.social This seatbelt example demonstrates fear appeals as it displays something terrible that could happen to people if they chose not to buckle up, like ending up in an ambulance. This graphic raises concern for not wearing a seatbelt and the implications of it. #crisis3 #COM385
This fear appeal campaign ties back to the affect heuristic by making people feel the risk as real and urgent. It also ties back to the Extended Parallel Process Model by balancing a strong threat (death/injury) with efficacy (stop a friend, call a cab). @ssfrigerio.bsky.social #COM385 #Crisis3
September 16, 2025 at 8:35 PM
This fear appeal campaign ties back to the affect heuristic by making people feel the risk as real and urgent. It also ties back to the Extended Parallel Process Model by balancing a strong threat (death/injury) with efficacy (stop a friend, call a cab). @ssfrigerio.bsky.social #COM385 #Crisis3
@ssfrigerio.bsky.social The Anti-Piracy Warning that came before DVDs is an example of a fear appeal by having a legitimate threat of jail or fines by not complying. I would say that these have mid-high perceived severity, but low susceptibility, and promote efficacy to not pirate. #crisis3 #com385
September 16, 2025 at 1:49 AM
@ssfrigerio.bsky.social The Anti-Piracy Warning that came before DVDs is an example of a fear appeal by having a legitimate threat of jail or fines by not complying. I would say that these have mid-high perceived severity, but low susceptibility, and promote efficacy to not pirate. #crisis3 #com385
@ssfrigerio.bsky.social #COM385 #Crisis3 Home security commercials, like the one linked, is a great example of a fear appeal. Using burglaries in these commercials give off fear to the viewers because it is something that can really happen to someone or has happened. www.youtube.com/watch?v=-NL5...
A second is all is all it takes for everything to change
YouTube video by ADT
www.youtube.com
September 16, 2025 at 8:06 PM
@ssfrigerio.bsky.social #COM385 #Crisis3 Home security commercials, like the one linked, is a great example of a fear appeal. Using burglaries in these commercials give off fear to the viewers because it is something that can really happen to someone or has happened. www.youtube.com/watch?v=-NL5...
@ssfrigerio.bsky.social this FDA anti vaping ad is a fear appeal ad because it shows what vaping is really doing to your lungs and how scary that is. It gives teens a chance to understand they can choose not to vape and keep their lungs healthy. #crisis3 #COM385
www.nbcnews.com/health/healt...
www.nbcnews.com/health/healt...
FDA's new anti-vape campaign targets teens with snark
The new campaign uses snark and special effects to catch youth on social media and in bathrooms, the FDA says.
www.nbcnews.com
September 16, 2025 at 8:39 PM
@ssfrigerio.bsky.social this FDA anti vaping ad is a fear appeal ad because it shows what vaping is really doing to your lungs and how scary that is. It gives teens a chance to understand they can choose not to vape and keep their lungs healthy. #crisis3 #COM385
www.nbcnews.com/health/healt...
www.nbcnews.com/health/healt...
September 17, 2025 at 6:24 PM