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Municipal candidates use humor and social media to engage voters in Okanagan election

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Municipal candidates use humor and social media to engage voters in Okanagan election
The article discusses how municipal election candidates in the Okanagan region of British Columbia are employing unconventional strategies to gain visibility in a crowded political landscape. With 37 candidates competing for eight seats on Kelowna City Council, several candidates are using humor, social media stunts, and creative approaches to stand out. Brady Rogers, a 33-year-old business owner, has adopted a self-deprecating tone on his campaign website, stating 'Do I enjoy politics? No. Do I know what I'm doing? No. But am I qualified? Also no.' He explains this is intentional to make his campaign relatable while emphasizing his relevant experience. Rogers' campaign gained unexpected traction when a U.S. social media account picked up one of his posts, spreading it widely. Teresa May, another candidate, created a video of herself wake-surfing on Okanagan Lake while wearing a suit jacket and high heels to appear professional yet innovative, aiming to attract younger voters. Garrett Millsap, campaigning in West Kelowna, features his Beagle dog Cooper on campaign signs with the message 're-elect my human,' using humor to make political campaigning more approachable. Sociology professor Christopher Schneider notes this trend reflects a broader shift toward creating personal brands on social media, where candidates compete for attention. He warns that while these tactics can engage voters, there's a risk of people voting based on name recognition rather than policy understanding. The article highlights how candidates are adapting to a media-saturated environment, using creativity to connect with voters in a way that feels authentic and engaging. Municipal elections in B.C. are scheduled for October 17, 2026, with candidates hoping their unique approaches will encourage higher voter turnout, especially among younger demographics who are often underrepresented in municipal elections.
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