The move puts Edits in more direct competition with ByteDance's CapCut, the video-editing app Meta sought to challenge when it launched Edits last year.

The open-source CapCut alternative. Contribute to OpenCut-app/OpenCut development by creating an account on GitHub.

Expert Consumers has recognized CapCut in its 2026 coverage of the best AI tools for small business marketing, highlighting the platform's collection of AI-powered features for creating and editing video, images, audio, and other visual content. The recognition reflects growing interest in tools that support practical marketing activities, including campaign development, promotional content production, and adapting creative assets for different digital channels.