LEGO Group and Sanrio join forces in a multi-year partnership to launch the first Hello Kitty and Friends LEGO sets in 2027.
Character IP turns characters into global brands across toys, fashion, media and licensing.
#CharacterIP #LEGO #Sanrio #HelloKitty #Licensing #ArtDirection
Character IP turns characters into global brands across toys, fashion, media and licensing.
#CharacterIP #LEGO #Sanrio #HelloKitty #Licensing #ArtDirection
October 7, 2026 at 12:22 AM
LEGO Group and Sanrio join forces in a multi-year partnership to launch the first Hello Kitty and Friends LEGO sets in 2027.
Character IP turns characters into global brands across toys, fashion, media and licensing.
#CharacterIP #LEGO #Sanrio #HelloKitty #Licensing #ArtDirection
Character IP turns characters into global brands across toys, fashion, media and licensing.
#CharacterIP #LEGO #Sanrio #HelloKitty #Licensing #ArtDirection
Move over, luxury brands! Labubu, POP MART's character, is a global cultural sensation. This "IP-first, fan-driven" model is redefining brand equity with scarcity & emotional resonance. A fascinating look at the future of branding! #Labubu #POPMART #BrandStrategy #CharacterIP
Could Labubu Be the Next Billion-Dollar Brand?
A quiet shift is underway. It is not being driven by heritage houses or digital disruptors, but by an unlikely little figure: Labubu.
www.thefashionlaw.com
June 26, 2025 at 1:36 PM
Move over, luxury brands! Labubu, POP MART's character, is a global cultural sensation. This "IP-first, fan-driven" model is redefining brand equity with scarcity & emotional resonance. A fascinating look at the future of branding! #Labubu #POPMART #BrandStrategy #CharacterIP