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The Globe and Mail article discusses a growing concern within the financial industry regarding the treatment of younger clients who do not meet traditional asset thresholds. According to research presented at the Responsible Investment Association's (RIA) annual conference in Toronto, financial institutions often turn away potential clients with fewer assets, particularly those aged 25-30. This practice is damaging to the industry as it creates a significant barrier to building long-term relationships with younger investors. The research by PMG Intelligence's CEO Rob Grein reveals that trust in financial advisors increases among investors aged 25-30 as they gain knowledge about investing, but this trust begins to decline around age 30, reaching a low point between 40-44 years old—a prime time for seeking financial advice. Grein's findings indicate that if clients don't return for financial advice by age 38, it becomes far less likely they will ever do so. The article emphasizes that advisors should focus on establishing relationships with younger clients early, measuring the long-term value of these relationships rather than focusing solely on current asset levels. Younger investors today are seeking advisors who can serve as collaborators to bounce ideas off, provide listening, and help them understand complex financial concepts like the Canada Pension Plan. They prefer a less structured approach to financial planning, wanting information delivered in 'bite-sized pieces' that align with how they consume information. The article concludes by questioning whether advisors are turning away younger clients who don't meet traditional asset thresholds and what barriers they face in advising these clients with fewer assets. The piece highlights a fundamental gap in the industry that needs addressing to maintain client relationships and ensure long-term success.