FMB dollar sales fell 4.7% year over year in Circana’s latest weekly scans. Yet six FMB or malt-based hard seltzer brands among the top 50 beer brand families posted growth. See which brands bucked the category trend.
FMB Category Declines as Six Leading Brands Post Weekly Growth
Circana data for the week ending October 18 showed flavored malt beverage dollar sales down 4.7% year over year, while White Claw, Smirnoff, Cayman Jack, Clubtails, Four Loko and Topo Chico Hard Seltzer recorded dollar-sales growth.
www.brewbound.com
October 27, 2026 at 12:06 PM
FMB dollar sales fell 4.7% year over year in Circana’s latest weekly scans. Yet six FMB or malt-based hard seltzer brands among the top 50 beer brand families posted growth. See which brands bucked the category trend.