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Visit Durango has tapped Colle McVoy as AOR. The agency will lead brand strategy, creative and media with a focus on responsible visitation and sustainable tourism, with the first major work expected in 2027.
#VisitDurango #ColleMcVoy #AgencyOfRecord #DestinationMarketing #TourismMarketing
Visit Durango names Colle McVoy AOR
Visit Durango has named Colle McVoy its new agency of record following a formal RFP process, tapping the agency to help evolve the Colorado destination’s brand while supporting its long-term sustainable tourism goals. The remit includes brand strategy, creative development, media and go-to-market planning, with Colle McVoy also charged with evolving Visit Durango’s identity across paid, owned and earned channels.
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