#ConsumerInsight
I've created a starter pack for myself and other Insights and Marketing Research professionals on BlueSky! Here it is!

If you'd like to be added, just ask and I'll be happy to check your profile!
March 12, 2025 at 5:03 PM
Using ethnographic research to help discover the undiscoverable. marketsmarter.substack.com/p/burning-qu...

#culture #marketresearch #consumerinsight.
Burning Questions About Ethnographic Research
Paying attention to the person behind the curtain
marketsmarter.substack.com
March 31, 2025 at 3:55 PM
Should you use qualitative or quantitative research?

It depends on the question you're trying to answer.

Read our Article to find answer:

🔗 maction.com/qualitative-...

#MarketResearch #ConsumerInsight #MactionConsulting #DataAnalytics
July 3, 2026 at 8:42 AM
The smallest insights often lead to the biggest breakthroughs.

A single survey, a single customer call, or even a simple observation can change the way you think about your business.

Test. Adjust. Repeat.

#MarketResearch #BusinessGrowth #ConsumerInsight #SmallWins
August 16, 2025 at 8:23 AM
Massachusetts has taken a groundbreaking step by requiring menstrual product manufacturers to disclose all ingredients, a move that could transform consumer safety and awareness.

Learn more here

#MA #CitizenPortal #ProductTransparency #PublicHealth #ConsumerInsight
Senate passes menstrual product ingredient-disclosure measure
The Massachusetts Senate passed an act requiring manufacturers to list ingredients of menstrual products on packaging and web sites; supporters said current federal and state law has no disclosure requirement.
citizenportal.ai
October 26, 2025 at 11:39 AM
Has your business taken actions towards sustainability? Are you unsure how to communicate these efforts to your customers? Try the following!

Check out the other tips on our blog: aclymate.com/blog/climate...

#SustainabilityEfforts #ConsumerInsight #CustomerCommunication
March 27, 2025 at 3:31 PM
#ConsumerInsight: New Ipsos Consumer Tracker data reveals shifts in shopping trends. 🛍️ The percentage of Americans noticing store discounts has fallen by 10 points in the past year, now at 38%.
◼️ Read our insights: ow.ly/q83b50Wy7wh
◼️ Subscribe: ow.ly/S72m50VsY0i
August 1, 2025 at 2:38 PM
"It's good to offer consumers choice, but not too much" ... do you agree? We enjoyed this article from @Marketingweek on how too much choice hampers decision making#insight #consumerinsight

marketingweek.com/richard-shotto…
It’s good to offer consumers choice, but not too much
People value something more if they have options to choose from but too much choice hampers decision-making, especially if it’s hard to differentiate.
www.marketingweek.com
February 10, 2025 at 1:41 PM
Fragrance campaigns no longer rely solely on celebrity endorsements, tapping into culture, stories & sustainability to connect with modern consumers. #FragranceTrends #ConsumerInsight 🌿✨ check celebrity cloths: cutt.ly/GrRd2il8
June 28, 2025 at 8:53 PM
🕹️💡Think overcoming customer objections is a tough boss battle? 🎮 Imagine AI Agents as your secret weapon, turning skeptics into superfans! 🚀 What's one surprising objection you've turned around using creativity? Let's chat strategies! 🔄 #MarketingMastery #ConsumerInsight
December 3, 2025 at 2:00 PM