#ContentConfusion
Incredible: CBS stations will put DraftKings branding alongside election coverage—making the news look like a casino and fueling #ContentConfusion. Will CBS News investigate its sponsor’s alleged practices and legal challenges? Elections aren’t a betting market.
www.status.news/p/cbs-draftk...
CBS' DraftKings Gamble
CBS' owned stations will carry DraftKings branding through Election Night, Status has learned, a sponsorship that has stirred concern inside the company.
www.status.news
October 22, 2026 at 2:02 AM
Wow! Selena Gomez (the actress and singer!) is interested in my book #ContentConfusion!!! 🤪 🤪 🤪 Can't wait to tell my daughter!!!
#BookSky #AcademicSky #CommSky #AI
October 6, 2026 at 2:15 PM
Thanks to @stephenpimpare.bsky.social & @newbooksnetwork.bsky.social for the interview about #ContentConfusion. Curious about how to navigate media deception? Listen here: newbooksnetwork.com/content-conf...
#commsky #booksky #academicsky
August 28, 2026 at 7:33 PM
🚨New study alert!🚨 Our latest research, just published in Environmental Communication, reveals how native ads from energy companies fuel #ContentConfusion, and what actually works to counter it. 🧵
August 13, 2026 at 2:37 PM
💡 Key insight: When transparency is paired with accountability, people resist misperceptions. We need more than media literacy—we need systemic tools for fighting #ContentConfusion. 5/7
August 13, 2026 at 2:37 PM
It gets worse…not only do elite news outlets amplify these messages, but they also CREATE the messages on behalf of the fossil fuel industry, an issue I cover in my open-access book, #ContentConfusion, and in this recent journal article: journals.sagepub.com/doi/10.1177/... #ClimateSky #CommSky
Climate Action and Native Advertising: How Fossil Fuel Companies Present Environmental Commitment in American and British News Media - Chris Wells, Michelle A. Amazeen, Sara Weinberg, 2025
Confronting severe economic challenges in the twenty-first century, many news media are forging new relationships with advertisers, including the focus of this ...
journals.sagepub.com
June 6, 2026 at 11:49 AM
🙏 Thank you to Dr. Yayu Feng for her review of #ContentConfusion (@mitpress.bsky.social) calling it a must-read for anyone examining how financial pressures & new business models reshape #journalism – rigorous, data-driven, & ethically urgent.

Full article in comments. #booksky #journosky #commsky
April 28, 2026 at 3:44 PM
I'm pleased to share the video of my latest book talk at the University of Pennsylvania's Media, Inequality & Change Center @miccenter.bsky.social. Thanks to @victorpickard.bsky.social for the opportunity. #ContentConfusion @mitpress.bsky.social
#booksky #commsky #journalismsky
@commscholar.bsky.social's excellent book talk with us at the @miccenter.bsky.social is now up online. Check it out and read the book! www.youtube.com/watch?v=0UNO...
April 23, 2026 at 12:11 AM
Thanks for hosting me @victorpickard.bsky.social! Such great questions from you and your students. I'm cautiously optimistic that we can avoid #ContentConfusion.
April 23, 2026 at 12:04 AM
Thank you to @laurenwatsonjourno.bsky.social at @columjournreview.bsky.social for discussing my book #ContentConfusion from @mitpress.bsky.social and how the #FossilFuel industry is corrupting journalism.
"It doesn’t have to be this way. We’ve made these choices as an industry, and we can make different ones. It won’t be easy, but the moment to act is now." @commscholar.bsky.social concludes in the @columjournreview.bsky.social
Coverage of the Fossil-Fuel Industry ‘Doesn’t Have to Be This Way’
Michelle Amazeen says oil and gas money is fueling conflicts of interest.
www.cjr.org
April 15, 2026 at 3:56 PM
Speaking at the Crises in Mediated Comm Symposium @URI on 4/9-4/10. I'll join @reneehobbs.bsky.social, Paul Mihailidis, and Scott Kushner to discuss “Journalism, Advertising, and Propaganda in the Age of AI.” Excited for 2 days tackling #ContentConfusion.
#commsky
web.uri.edu/harrington/e...
Crises in Mediated Communication Symposium
Thursday, April 9th – Friday, April 10thAtrium 2 Over three decades of digital media, our cultural environment has shifted considerably: information, entertainment and media forms are created and cons...
web.uri.edu
April 7, 2026 at 2:49 PM
The BBC and other legacy news outlets that make content on behalf of big oil and petro states are complicit in creating #ContentConfusion about the track record of the fossil fuel industry.
desmog.com DeSmog @desmog.com · Mar 30
🔴 NEW - BBC Under Fire for Producing Paid ‘Propaganda’ for Saudi Arabia

Campaigners have raised “serious concerns” about the broadcaster promoting a regime that is a “proven killer of journalists”.

📝 @writesbright.bsky.social
BBC Under Fire for Producing Paid ‘Propaganda’ for Saudi Arabia
The BBC has been accused of creating “propaganda films” for Saudi Arabia, the state behind the killing of journalist Jamal Khashoggi, DeSmog and The Guardian can reveal. The broadcaster has accepted m...
www.desmog.com
March 30, 2026 at 5:29 PM
I’ll be speaking about my new book, #ContentConfusion (
@mitpress.bsky.social), at the Media, Inequality & Change Center (
@miccenter.bsky.social) at UPenn on Thu, Mar 26 at 12:00 PM. If you’re in Philly, I’d love to see you there!

Details & registration:
buff.ly/gN1TdYW

#booksky #commsky
Please join us and @commscholar.bsky.social on 3/26 @ 12pm in ASC Room 500 to discuss her newest book Content Confusion.

The book covers the practice of "native advertising" that blurs the line between journalism and ads, fueling disinformation and distrust.

Register here: buff.ly/gN1TdYW
Content Confusion with Michelle A. Amazeen
The Media, Inequality & Change Center will be joined by Michelle A. Amazeen, Associate Dean of Research at Boston University’s College of Communication, to discuss her new book, Content Confusion: New...
www.asc.upenn.edu
March 19, 2026 at 1:50 PM
Just dropped: I chatted with @comatbu.bsky.social The COMversation about my book #ContentConfusion from @mitpress.bsky.social — media deception, native ads, and why media literacy matters. Quick listen:
open.spotify.com/episode/5RnV...
#commsky #booksky
March 16, 2026 at 8:52 PM
Talking about my new book #ContentConfusion at @templeuniversity.bsky.social Klein College of Media & Communication — Thu Mar 12, 4pm. Philly friends, come say hi!
Details & RSVP: now.temple.edu/events/2026-...
@mitpress.bsky.social #commsky
March 5, 2026 at 3:39 PM
As I explain in my book #ContentConfusion, The Atlantic has a long history of controversy by pushing normative boundaries. At a time when we need strong, independent media, we all lose when market pressures supersede journalistic integrity. 4/4 direct.mit.edu/books/oa-mon...
How Does Native Advertising Affect Journalism?
Creative Commons Attribution-NonCommercial-NoDerivatives International Public License
direct.mit.edu
February 21, 2026 at 5:38 PM
This is not the first time The Atlantic has trafficked in #ContentConfusion. Remember the Church of Scientology “article?” It was a sponsored ad: 2/4
February 21, 2026 at 5:38 PM
Many media observers have weighed in about The Atlantic’s “hypothetical” measles story and the #ContentConfusion it created: e.g. @laurahazardowen.bsky.social, @kellymcb.bsky.social, @bgrueskin.bsky.social… Adding my own two cents in this 🧵. 1/4
TL;DR, bruenig wrote piece for the atlantic that reads like a personal essay from a mother whose unvaccinated child died of measles but it turns out it was a composite character based on research and everyone's really confused

more here:
The Atlantic’s Elizabeth Bruenig on her “hypothetical,” heavily reported measles essay
"We were attracted to the idea of providing a play-by-play of the progression of measles in granular detail."
www.niemanlab.org
February 21, 2026 at 5:38 PM
More #ContentConfusion. It's getting harder and harder to understand the authenticity of what we are seeing. ⬇️
"Crying girls will make you rich."

That's the actual pitch from a marketer selling packages of emotional videos that brands use to flood TikTok with undisclosed ads.

I just published an investigation into industrial UGC campaigns. What I found is troubling. 🧵 indicator.media/p/crying-gir...
“Crying girls will make you rich”: How marketers trick users with mass-produced "organic" content
Indicator analyzed UGC campaigns that generated over 2 billion TikTok views and found rampant violations of disclosure rules.
indicator.media
February 12, 2026 at 5:40 PM
Delighted to share Lana Medina’s review of #ContentConfusion in News Research Journal. Thx to Ava Sirrah & @dougmost.bsky.social for on‑the‑record insights (& to another source off the record). Their perspectives helped shape the book. journals.sagepub.com/doi/abs/10.1... ⬇️
mitpress.bsky.social
January 28, 2026 at 2:30 PM
Even the Pope wants media literacy! "...while technology offers efficiency, it cannot replace human empathy, ethics, and moral responsibility." #ContentConfusion #XC420 #MediaLiteracy www.rvasia.org/vatican-news...
Pope Leo calls for "Media and AI Literacy" to protect human dignity in the age of algorithms
In a pressing appeal to the global community, Pope Leo XIV has warned that the rapid advancement of Artificial Intelligence must not come at the cost of human uniqueness, urging the faithful and civil...
www.rvasia.org
January 26, 2026 at 5:38 PM
More #ContentConfusion per @oliverdarcy.bsky.social: “Whiskey Fridays with Tony Dokoupil” on CBS Evening News sponsored by Jack Daniels.
New: CBS News seems to be preparing a new segment called "Whiskey Fridays with Tony Dokoupil," per sources.

Some staff were only first made aware of it as they encountered CBS testing out set designs of a faux-stocked bar in the newsroom, featuring a large sponsor banner for Jack Daniels.
January 14, 2026 at 12:04 PM
Readers deserve news outlets that avoid conflicts of interest. Newsrooms should disclose advertiser ties and maintain strong firewalls between paid content and editorial reporting. #ContentConfusion
January 12, 2026 at 1:13 PM
Given the NYT’s Chevron paid content & the US action in Venezuela, readers should ask whether commercial ties shape coverage. Newsrooms must disclose and apply tougher, independent reporting when corporate power and geopolitics collide. 2/2 #ContentConfusion
www.nytimes.com/paidpost/che...
PAID POST by Chevron — Meet The Problem Solvers
Tackling the energy challenges of today, and tomorrow
www.nytimes.com
January 5, 2026 at 5:41 PM
Troubled by the NYT’s Tengiz piece — it reads like a Chevron promo with little scrutiny of environmental, social, or fiscal impacts. Missing: independent scientists, community voices, labor reps, human-rights groups, and economic accountability. 1/2 #ContentConfusion
www.nytimes.com/2026/01/03/b...
How Chevron Aims to Tap More Oil Below Kazakhstan’s Grassy Plains
www.nytimes.com
January 5, 2026 at 5:38 PM