"When someone says 'don’t think of an elephant,' you automatically think of an elephant."
Which is why we should stop saying #CovidIsNotOver
Better say #CovidIsStillEverywhere, #CovidIsAirborne
Say #CovidCausesBrainDamage, #CovidHarmsYourHeart
Tell people the truth. Cut the "not" 👇👇👇👇👇👇👇👇
Which is why we should stop saying #CovidIsNotOver
Better say #CovidIsStillEverywhere, #CovidIsAirborne
Say #CovidCausesBrainDamage, #CovidHarmsYourHeart
Tell people the truth. Cut the "not" 👇👇👇👇👇👇👇👇
When you repeat a false argument, even for purpose of saying it’s “not true,” you help make the argument stronger in the minds of your readers. Because of the way your brain’s neurocircuitry works, you activate the frames you are trying to negate.
www.theframelab.org/cut-the-not-...
www.theframelab.org/cut-the-not-...
Cut the Not: Why banishing one word can power up your communication
A FrameLab tip for supercharged writing and communications
www.theframelab.org
June 15, 2025 at 3:17 PM
"When someone says 'don’t think of an elephant,' you automatically think of an elephant."
Which is why we should stop saying #CovidIsNotOver
Better say #CovidIsStillEverywhere, #CovidIsAirborne
Say #CovidCausesBrainDamage, #CovidHarmsYourHeart
Tell people the truth. Cut the "not" 👇👇👇👇👇👇👇👇
Which is why we should stop saying #CovidIsNotOver
Better say #CovidIsStillEverywhere, #CovidIsAirborne
Say #CovidCausesBrainDamage, #CovidHarmsYourHeart
Tell people the truth. Cut the "not" 👇👇👇👇👇👇👇👇
But why then place it next to the word "over"? Why reinforce their belief that it's over? Why not just say #CovidIsAirborne?
All I'm saying is that negation is counterproductive. Of course we should keep repeating #CovidIsStillEverywhere, #AvoidCovid, #AvoidLongCovid, #CovidCausesBrainDamage etc
All I'm saying is that negation is counterproductive. Of course we should keep repeating #CovidIsStillEverywhere, #AvoidCovid, #AvoidLongCovid, #CovidCausesBrainDamage etc
June 15, 2025 at 3:56 PM
But why then place it next to the word "over"? Why reinforce their belief that it's over? Why not just say #CovidIsAirborne?
All I'm saying is that negation is counterproductive. Of course we should keep repeating #CovidIsStillEverywhere, #AvoidCovid, #AvoidLongCovid, #CovidCausesBrainDamage etc
All I'm saying is that negation is counterproductive. Of course we should keep repeating #CovidIsStillEverywhere, #AvoidCovid, #AvoidLongCovid, #CovidCausesBrainDamage etc