#Crisis6
@ssfrigerio.bsky.social Converse could respond to a controversial ad on social media by addressing the criticism and explaining its message. The intended audience is customers and followers, but the response could also reach news outlets and people outside the brand’s audience. #Crisis6
September 29, 2026 at 10:57 PM
October 1, 2025 at 2:29 PM
On social media, it can be hard to control who sees a message and how they react. For example, Peloton's Instagram ads are aimed at people wanting at-home workouts. The unintended audience was those struggling financially, and saw the ads to be out of touch.
@ssfrigerio.bsky.social #COM385 #Crisis6
September 30, 2025 at 6:12 PM
@ssfrigerio.bsky.social Based on the comments, this UofTampa TikTok post reached the intended audience of supporters and sympathizers (students and prospective students). There were also some straddlers, but not many. #Crisis6
October 1, 2025 at 6:18 PM
@ssfrigerio.bsky.social Gal Gadot shared a photo meant for fans, friends, and family (supporters). But the limited comments show she’s also attracting hate from people outside that circle. Social media blurs lines between intended and unintended audiences. #Crisis6
October 1, 2025 at 3:06 AM
Social media complicates the process of knowing your audience because of the constant spread of misinformation. For example, on TikTok, when it was around the time of the Met Gala there was multiple people posting ai outfits for celebrities. @ssfrigerio.bsky.social (#crisis6)
September 30, 2025 at 6:05 PM
@ssfrigerio.bsky.social SM complicates knowing your audience because there are many possible audiences, and a messages can spread to the unintended. This post was for the sympathizers, supporters, and stragglers (unintended) , each with their own DWTS opinions and prior knowledge. #crisis6 #COM385
October 1, 2025 at 5:26 PM
@ssfrigerio.bsky.social This post emphasizes how social media can complicate the process of knowing your audience. Clearly, to understand the humor of this post you must know what "aura farming" means. For viewers who are unsure of this definition messaging may not be clear to them. #Crisis6 #COM385
October 1, 2025 at 8:40 PM
@ssfrigerio.bsky.social The difficulty with knowing your audience on social media is that anonymity makes people tend to spew more negatively, leaning towards skeptic and splenentic, even if that's not true feelings. This post from a local music fest to me had a mostly sympathizer audience. #crisis6
September 30, 2025 at 7:38 PM
@ssfrigerio.bsky.social #crisis6 This tweet from DiGiorno Pizza shows them using a hashtag that was being used as a way for survivors of domestic violence to share their stories, who became the unintended audience. The intended audience is DiGiorno's target audience, consumers, and pizza lovers.
October 2, 2025 at 12:22 AM
@ssfrigerio.bsky.social #COM385 #Crisis6 Since social media is public post, messages or posts can reach those far beyond their targeted audience group. Like the Hazel Boutique issue, it has reached many people that don't know or even been to Hazel but now will never support them due to the issue.
September 30, 2025 at 2:34 PM
It is possible that posts intended for one group may do well with another. This post by Kitchen aid showcases all the things that can be done with their product. The target audience for this could be people who already own one or people who do not have one. #crisis6 #COM385 @ssfrigerio.bsky.social
September 30, 2025 at 3:29 PM
Nutter Butter is known for their very niche odd and weird social posts. They are targeting younger gen-z and gen alpha that are chronically online. The issue, their ads come across very discomforting and bizarre to any other audience unaware of them online. @ssfrigerio.bsky.social #COM385 #Crisis6
October 1, 2025 at 6:38 PM
@ssfrigerio.bsky.social #COM385 #Crisis6 Kendall Jenner shares social media content touring colleges as she bartends her 818 tequila to promote her brand. This shows she knows her audience well, as a lot of Gen Z and teen/20-year-old girls are a big part of her following so she reaches her audience.
October 1, 2025 at 4:47 PM
The bond market’s reaction was swift & bracing. Oracle’s credit default swap spreads widened to above 125 basis points, levels not seen since the 2009 financial crisis6.
December 15, 2025 at 6:37 PM
“One Pill Can Kill”: As National Fentanyl Awareness Day Nears, New Cases Reveal How Social Media Feeds the Fake Pill Crisis6
May 13, 2026 at 8:43 AM
“One Pill Can Kill”: As National Fentanyl Awareness Day Nears, New Cases Reveal How Social Media Feeds the Fake Pill Crisis6
May 13, 2026 at 8:39 AM
Social media complicates audiences because there is little control over who the post ends up reaching. Intened: young female women who have disposable income for clothing unintented: non target audience who see the post as tone deaf and may need to save money for necessities
#Crisis6 #Com385
October 14, 2025 at 1:50 AM