#CultureAtScale
Stefano Grossi logged every decision during FreshBooks’ migration.

Why? So every team knew the “why” behind the change.

🎥 Full story on SaaS That App: youtu.be/bZ7eYVSORsg

#SaaSLeadership #CultureAtScale #B2BSaaS
October 1, 2025 at 6:14 PM