We didn’t start as ‘consumers.’ We were customers. Known. Valued. Accounted for. Somewhere along the way, that changed. ‘Consumer’ means interchangeable. Trackable. Replaceable. It’s easier to exploit people when you strip them of relationship and turn them into data points. That shift wasn’t accidental, it was profitable. #fyp #ashleytheebarroness #consumer #customerView all 1,017 comments