#DS_BTSinScience
Paper: #BTS from “N.O” to “ON” and BEyond: Innovation in Effective Mental Health Messaging and Modelling.
By @sharonblady.bsky.social

Link to paper: amj.kma.re.kr/cgi/viewcont...

#DS_BTSInScience #health #mentalhealth
March 8, 2025 at 6:26 PM
STUDY - “Finding home”: understanding how music supports listeners’ metal health through a case study of BTS.
bpb-us-e1.wpmucdn.com/sites.uw.edu...
#BTS #방탄소년단 #DS_BTS #DS_BTSInScience
April 13, 2025 at 6:10 AM
BTS's song ‘Spring Day’ is part of the BA English syllabus at Calicut University in Thenhipalam (India). It has been included since 2024, along with songs like ‘Butter’ and ‘So What’. naipunnya.ac.in/wp-content/u...
s: btsmonk
#BTS #방탄소년단 #DS_BTSInScience
May 15, 2025 at 7:56 PM
This 2021 study shows how #BTS, through digital networks, #Kpop & fandom, creates a new global culture. Seen as a force challenging dominant powers, BTS highlights Korean culture and opens doors for non-Western voices in today’s networked world. www.researchgate.net/publication/... #DS_BTSinScience
April 10, 2026 at 12:17 PM
[2025.02.20 MEER] BTS’s economic impact is staggering.

#BTS and the rise of South Korea’s creative economy. How the global success of BTS is shaping South Korea's cultural and economic landscape.

www.meer.com/en/86650-bts....
#DS_BTSEffect #SouthKorea #DS_BTSInScience #방탄소년단 #DS_BTS
BTS and the rise of South Korea’s creative economy
How the global success of BTS is shaping South Korea's cultural and economic landscape
www.meer.com
April 7, 2025 at 9:59 AM
PENN State University visionary sociology professor Dr. Sam Richards predicted in 2018 that #BTS would take over the world, really explode onto the global stage. youtu.be/bkbygIG2Oo4?...
#DS_BTSInScience #DS_BTS #Kpop
PENN State University Professor talking about BTS
YouTube video by Wjdj Fjjd
youtu.be
February 9, 2025 at 10:12 AM
🧵 1/3 The INSEAD Blue Ocean Strategy Institute published 2 case studies on the success of #BTS and #HYBE.

The research analyses how the group created a blue ocean and how the label structured its business for sustainable corporate growth.
#DS_BTSInScience #DS_BTS #DS_HYBE #musicsky
August 11, 2026 at 7:10 PM
2025 studie: View of The Psychological Impact of BTS ARMY Fan Culture on Children’s Emotional Well-Being and Development in the New Millennium.

sijmds.com/index.php/pu...
#DS_BTSInScience #BTS #방탄소년단
November 25, 2025 at 7:43 AM
Research: Number of Korean restaurants in the USA has steadily increased since the mid-2000s. This explosive growth occurred in 2015, a turning point. 2015 is considered the year #BTS first entered the Billboard 200, garnering significant attention in the USA.
#DS_BTSEffect #DS_BTSInScience #방탄소년단
October 21, 2025 at 7:29 PM
Interesting read by @goldenlitlsmile on X.

1/3 #BTS_Arirang challenges narrow Western expectations of “Koreaness” by expressing authentic identity beyond stereotypes. The backlash reveals orientalist views that reduce Korean culture to exotic clichés.

#BTS #방탄소년단 #DS_BTSinScience
April 5, 2026 at 10:41 AM
Thank you @dbyd.bsky.social for including my #BTS paper on your #DS_BTSInScience #health #mentalhealth collection.

🧵 includes links for this paper and some #BTS #conference videos.

You can take the grrl out of academics, but you can't take the academics (or ARMY) out of the grrl! 💜
Paper: #BTS from “N.O” to “ON” and BEyond: Innovation in Effective Mental Health Messaging and Modelling.
By @sharonblady.bsky.social

Link to paper: amj.kma.re.kr/cgi/viewcont...

#DS_BTSInScience #health #mentalhealth
March 11, 2025 at 12:36 AM
2022 study: Mental health, community, commitment, and the growth of individual identity in the participatory fandom of #BTS ARMY.
“Spending more time involved in the fandom/fandom activities -> higher positive impact on their habits.”
digitalcommons.odu.edu/cgi/viewcont...
#DS_BTSInScience #BTSARMY
February 7, 2025 at 12:30 PM
The 5th BTS Global Interdisciplinary Conference explores #BTS as a key force in the global Korean Wave (Hallyu) and the academic significance of their "New Chapter" after military service, highlighting its social impact.
#방탄소년단 #Science #DS_BTSInScience
March 3, 2026 at 10:17 AM
2023 research: “BTS ‘Magic shop’ song as a self healing message media for health communication.”
ijari.publicascientificsolution.com/index.php/rv...
#DS_BTSInScience #BTS
February 7, 2025 at 10:25 AM
June 2020 #Harvard Business School:
Big Hit Entertainment and blockbuster band #BTS: K-Pop goes global.
www.hbs.edu/faculty/Page...
#DS_BTSInScience #Kpop #TalentDevelopment
February 10, 2025 at 6:45 AM
The very interesting program of 2020 London Kingston University’s ‘BTS A Global Interdisciplinary Conference Project’ international conference. The conference was fully booked. #BTSARMY was also on the program.
www.kingston.ac.uk/events/item/...
#DS_BTSInScience #BTS #Kpop
BTS A Global Interdisciplinary Conference Project
BTS A Global Interdisciplinary Conference Project
www.kingston.ac.uk
February 9, 2025 at 11:07 AM
2021 study: “Got ARMY right behind us”: #BTS ARMY fan identities on Twitter and Weverse.
“How do BTS ARMY fans between 18 to 25 years old use the online social platforms of Twitter and Weverse to interact with each other and the band?”
thesis.eur.nl/pub/60507/Il...
#DS_BTSInScience #BTSARMY
February 7, 2025 at 12:03 PM
Why BTS’s Map of the Soul album is deeper than you think. Podcast Host Tammy Ng explores BTS’s Map of the Soul album—inspired by Carl Jung’s powerful teachings on self-awareness, joined by psychologist Winston Tay.
www.youtube.com/watch?v=hX9x...
#DS_BTSInScience #psychology #BTS_MotS #CarlJung
Why BTS’s Map of the Soul Album Is Deeper Than You Think – Psychology Expert Reveals Hidden Message
YouTube video by Man On a Mission
www.youtube.com
February 10, 2025 at 6:50 AM
BTS vs. K-POP: a 2020 made interesting, well researched and accurate video essay, with stick figure Namjoon and stick figure Yoongi to explain some things. 🤣 You’ll recognise them when you see them. 30 minutes long, worth a watch.
youtu.be/rBsZhHPA7t8?...
#BTS #방탄소년단 #DS_BTSInScience #Kpop
BTS vs. K-POP: a video essay
YouTube video by bby gang mag
youtu.be
March 29, 2025 at 9:44 PM
E-book Bangtan Remixed: A Critical BTS Reader delves into the cultural impact of celebrated #KPop band BTS, exploring history, aesthetics, fan culture & capitalist moment, approaching #BTS through inventive/wide-ranging transnational perspectives.
#DS_BTSInScience read.dukeupress.edu/books/book/3...
Bangtan Remixed: A Critical BTS Reader
Bangtan Remixed delves into the cultural impact of celebrated K-Pop boy band BTS, exploring their history, aesthetics, fan culture, and capitalist moment.
read.dukeupress.edu
February 9, 2025 at 11:27 AM
2021: 7 prestigious universities -in (the) UK, US, France, Egypt and Vietnam- are using the official “Learn! Korean with #BTS” curriculum to teach Korean, planning for more worldwide.  koreajoongangdaily.joins.com/2021/03/04/e... #DS_BTSInScience
University of Sheffield becomes first in Britain with 'Learn! Korean with BTS' curriculum
The University of Sheffield is the first British university to adopt “Learn! Korean with BTS,” a Korean curriculum featuring K-pop boy band BTS, according the Korea Foundation on Thursday. The univers...
koreajoongangdaily.joins.com
February 9, 2025 at 10:52 AM
[2025.03.06 VCU] New research from Virginia Commonwealth University researcher Baobao Song, Ph.D., finds that endorsements and advocacy campaigns from #BTS and other celebrities could change fans’ advocacy behavior.
news.vcu.edu/article/2025...
#DS_BTSInScience #DS_BTSEffect #DS_BTSSupports
Celebrity endorsements can drive advocacy by fans, VCU researcher finds
Examining the popular South Korean boy band BTS and their preferred causes, the study found three factors that shape the behavior of their devoted followers.
news.vcu.edu
March 7, 2025 at 6:04 PM
"Namjooning" is a science. This is what data proved and data never lies.

Jeanie Y. Chang, TEDX Speaker, Clinician, Educator and mental health Coach post about this in her Instagram page.
www.instagram.com/reel/DTl31Yy...

#RM #DS_BTSRM #방탄소년단 #아르엠 #DS_BTSInScience #DS_BTSEffect
January 31, 2026 at 9:36 AM
Case study of #Kpop group #BTS, to reveal its strategies for success under #COVID19. Conclusion: BTS’s success lies in the creation of profound lyrics, the application of new techniques, and the construction of a new fandom platform.
www.atlantis-press.com/article/1259... #DS_BTSInScience
March 7, 2025 at 11:50 AM