Jeff Gomez, CEO of Starlight Runner Entertainment, a New York-based digital production company, is a pioneer of transmedia storytelling and an expert at incubating new entertainment franchises, strategic planning and production for cross-platform implementation. ( http://tinyurl.com/2wdmktj ) TEDxTransmedia was organized in the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)