One meeting stuck with him.
A guy spent twenty minutes explaining there was no category for what he was making.
No comps, no data, nothing to benchmark.
He wasn't wrong about the data.
He was wrong about what the data meant.

#NoCategory #Benchmark #DataMisinterpretation #Innovation #FirstMover

Marketing Reports Be Like…

📊 GA4: "SEO didn’t convert, so let’s cut the budget!"
🤦 Me: "You’d have zero customers without SEO!"
💼 Boss: "But the ads work!"
🔪 SEO: "I need a vacation."
#SEOStruggles #DataMisinterpretation