🧵 Troll Farms Aren’t the Problem: How Disinformation Got Professional

#DeceptionByDesign1

Source: Beyond Operation Doppelgänger (Pamment & Tsurtsumia, 2025)

mpf.se/psychological...

Source:
Beyond Operation Doppelgänger: A Capability Assessment of the Social Design Agency - Pamment & Tsurtsumia (2025)

mpf.se/psychological...

#DeceptionByDesign1 #Disinformation #NarrativeWarfare #ForumThreads #PsychologicalOperations

Most people still imagine disinformation as noisy trolls, low-effort memes, and crude fake accounts.

That picture is outdated.

The Social Design Agency (SDA) shows how far the Kremlin’s playbook has evolved.

#DeceptionByDesign1

And SDA is just one example.

It shows how Russia is evolving from old-school propaganda to state-aligned influence firms:
– Creative
– Professional
– Networked
– Subtle

They don’t create noise.
They design narratives.

#DeceptionByDesign1

Thread 1: The Big Misunderstanding

Troll farms were chaotic.

SDA is deliberate.

It builds influence like an agency—with briefs, timelines, and metrics.

#DeceptionByDesign1

Leaked internal documents show SDA operating as an IO vendor—offering services like:

– Creating fake media outlets
– Forging diplomatic letters
– Designing social media personas
– Tracking engagement
– Seeding messages across language ecosystems

#DeceptionByDesign1