County tourism representatives told the Delray Beach commission that Delray attracted 593,000 visitors in 2025 and that recent marketing and a proprietary demand tool helped the county gain market share; presenters said each marketing dollar returns substantial tax and economic impact.

Discover The Palm Beaches presented county and city tourism metrics to the Delray Beach commission, including 593,000 visitors for Delray in 2025 and a rolling 12-month occupancy near 72%. Presenters described a proprietary demand-forecasting tool and cited model-based economic impacts tied to marketing spend.