The next era of tourism will reward depth over noise. There was a time when attention alone gave destinations an edge. That era is fading. Tourism strategy is becoming less about being everywhere and more about being purposeful.
#FutureOfTourism #DestinationStrategy #Leadership #Tourism

📌 GSTC = Governance + Cultura + Ambiente + Società.
Con me, si lavora concretamente per certificare e monitorare le destinazioni.
#DestinationStrategy #GSTCKPI

sustainabletourismworld.com/it/approfond...

Tourism strategy often fails long before a destination campaign performs poorly. It fails when governance and investment are disconnected. This is why I believe tourism strategy must be treated as a governance issue as much as a marketing issue.
#TourismGovernance #DestinationStrategy

One of the most important tourism questions is this: who owns the value? Not just who participates. Who owns. Participation is good. Ownership is better. A mature tourism economy builds both.
#TourismOwnership #InclusiveEconomy #DestinationStrategy #EconomicDevelopment #TourismPolicy