The Hasselblad partnership makes way for an in-house imaging engine dubbed OnePlus DetailMax Engine.

OnePlus 15 brings a new era of flagship design with a nano-ceramic frame, flat display, and in-house DetailMax Engine. Launching soon globally with Snapdragon 8 Elite Gen 5 and OxygenOS 16.

OnePlus has just announced 'DetailMax', an image engine that will debut with the OnePlus 15. The company's Hasselblad partnership is over.

OnePlus zet een punt achter zijn samenwerking met Hasselblad. De Chinese fabrikant gaat in plaats daarvan een zelfontwikkelde fotografiepijplijn, de DetailMax Engine, gebruiken in toekomstige toestellen.

With the upcoming release of the OnePlus 15, users are no longer going to see that Hasselblad branding or camera system.

Lumo und DetailMax nennen sich die neuen Codeworte, die man bei OnePlus offenbar als Ersatz für den prominenten Namen Hasselblad plant. Das zeigen auch drei Kamera-Samples, die in einem OnePlus-Community-Forum veröffentlicht wurden und aus der Telefoto-Kamera des neuen OnePlus-Flaggschiffs stammen sollen.

Fünf Jahre nach dem Start der Hasselblad-Kooperation naht mit dem kommenden OnePlus 15 auch schon deren Ende, zumindest bei der Oppo-Tochter. In einem offiziellen Blog-Post hat OnePlus nun Ersatz für die nächste Kamera-Generation im OnePlus 13 Nachfolger angekündigt, die allerdings einen deutlich weniger prominenten Namen trägt.

OnePlus-Mitgründer Pete Lau hat in einem aktuellen Community-Beitrag den nächsten Entwicklungsschritt der Marke im Bereich Smartphone-Fotografie

Premiera OnePlus 15R zbliża się wielkimi krokami. Producent podsyca atmosferę kolejną porcją informacji. Nowy smartfon może być pierwszym urządzeniem z procesorem Snapdragon 8 Gen 5 dostępnym globalnie. OnePlus 15R dostanie Snapdragona 8 Gen 5 Nieco ponad tydzień producent zapraszał na premierę smartfona OnePlus 15R, a także Pad Go 2 i Watch Lite. Do premiery zostało […]

After ending its five-year partnership with Hasselblad, the smartphone brand is now testing its own imaging engine, the OnePlus DetailMax Engine.

The new flagship brings OxygenOS 16 and the new DetailMax Engine for the camera. The OnePlus 15 was unveiled a couple of days ago in China and has booked...

Se confirma que el OnePlus 15 se lanzará sin cámara Hasselblad, en su lugar tendrá un sistema de imágenes propio de OnePlus.

OnePlus ha anunciado el lanzamiento de su nuevo smartphone buque insignia OnePlus 15, que llegará el próximo jueves 13 de noviembre como un salto adelante de dos generaciones en rendimiento e inteligencia, impulsado por el chip Snapdragon 8 Elite Gen 5 y el sistema operativo actualizado OxygenOS 16 (Android 16), además de agregar capacidades fotográficas mejoradas con DetailMax Engine. El nuevo integrante de su familia de smartphones ha sido diseñado con el objetivo de ofrecer una experiencia móvil “rápida y fluida”, de la mano de una inteligencia personalizada y capturas fotográficas nítidas tanto durante el día como por la noche.

Hasselblad has been a familiar partner on the OnePlus smartphone lineup for a number of years now. Owning a OnePlus device meant bragging to your friends it sported a Hasselblad camera system. The partnership between the two companies has always been solid, and the resulting photos produced by OnePlus phones have also been pretty spectacular. Estimated reading time: 4 minutes…

## OnePlus Concludes Hasselblad Partnership, Unveils Its In-House DetailMax Camera Engine The longstanding collaboration between OnePlus and Hasselblad is now officially over. OnePlus CEO Pit Lau confirmed the move, adding that the company will now utilize the proprietary DetailMax Engine for processing images on its smartphones. ### DetailMax Engine Explained The engine was developed in-house by OnePlus engineers, and is supposed to serve all categories of image processing, including but not limited to color reproduction and white balance. Pit Lau says one of the main driving factors is clarity and realism in photos through computational visualization. The technology was based on feedback from users, and shows promising results in the initial phase of testing. ### Reflecting on the Hasselblad Collaboration For the last five years, the collaboration with Hasselblad was centered on tuning image processing algorithms for the top-end OnePlus smartphones. OnePlus thanked the Swedish brand for the collaboration, claiming to have gained valuable technical expertise and a fine aesthetic sensibility from the partnership. ### OnePlus 15 and Beyond And going forward, the company promises to offer OnePlus 15, its best smartphone ever on photo realism and clarity-an opportunity for the DetailMax Engine to shine.

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OnePlus 15 zadebiutuje 13 listopada, oferując wyjątkową wydajność z procesorem Snapdragon 8 Elite Gen 5 i system OxygenOS 16.

OnePlus 15 z procesorem Snapdragon 8 Elite Gen 5 i silnikiem fotograficznym DetailMax Engine został oficjalnie zapowiedziany.