The first barrier isn’t interest. It’s friction.

Visitors shouldn’t have to download an app, create an account or hand over data just to get started.

Sometimes the best experience is simply:
Scan. Open. Explore.
#Museums #VisitorExperience #DigitalInterpretation #Accessibility

The Bayeux Tapestry exhibition highlights a challenge shared by many sites: how do you offer depth when dwell time is limited?

EasyGuide can support visitors before and after their visit, or trigger audio automatically on site, creating an eyes-up experience.
#Museums #DigitalInterpretation

A £20k digital learning pilot isn’t automatically more credible than a £5k one.
A focused audience, clear learning need, accessible content, teacher testing and measurable outcomes matter more than budget.
What makes a pilot credible to you?
#MuseumLearning #DigitalInterpretation #HeritageFunding

One object can carry more than one meaningful story.
Digital interpretation gives museums room to accommodate that complexity, adapting curator-approved content for different formats and audiences in one CMS.
Privacy-first analytics can then show how visitors engage.
#DigitalInterpretation