It feels like flannel weather.
The season of substance over style—and that’s exactly how we build brands.
#DraperDNA #MarketingThatWorks #FallSeason
The season of substance over style—and that’s exactly how we build brands.
#DraperDNA #MarketingThatWorks #FallSeason
October 31, 2025 at 8:31 PM
It feels like flannel weather.
The season of substance over style—and that’s exactly how we build brands.
#DraperDNA #MarketingThatWorks #FallSeason
The season of substance over style—and that’s exactly how we build brands.
#DraperDNA #MarketingThatWorks #FallSeason
Every frame tells a story.
Paulo Simoes, Video Producer at Draper DNA, turns strategy into cinematic storytelling that connects audiences and builds brands.
Real vision. Real craft.
#DraperDNA #VideoProduction #BuildingProducts #Storytelling #CreativeLeadership
Paulo Simoes, Video Producer at Draper DNA, turns strategy into cinematic storytelling that connects audiences and builds brands.
Real vision. Real craft.
#DraperDNA #VideoProduction #BuildingProducts #Storytelling #CreativeLeadership
December 16, 2025 at 2:15 PM
Every frame tells a story.
Paulo Simoes, Video Producer at Draper DNA, turns strategy into cinematic storytelling that connects audiences and builds brands.
Real vision. Real craft.
#DraperDNA #VideoProduction #BuildingProducts #Storytelling #CreativeLeadership
Paulo Simoes, Video Producer at Draper DNA, turns strategy into cinematic storytelling that connects audiences and builds brands.
Real vision. Real craft.
#DraperDNA #VideoProduction #BuildingProducts #Storytelling #CreativeLeadership
Visualization is persuasion.
Kevin Smith, Draper DNA’s 3D Graphics Partner and founder of SPINE 3D, turns architectural plans into experiences that inspire action.
Real vision. Real impact.
#DraperDNA #SPINE3D #3DVisualization #ArchitecturalDesign #DigitalTwin
Kevin Smith, Draper DNA’s 3D Graphics Partner and founder of SPINE 3D, turns architectural plans into experiences that inspire action.
Real vision. Real impact.
#DraperDNA #SPINE3D #3DVisualization #ArchitecturalDesign #DigitalTwin
December 23, 2025 at 2:56 AM
Visualization is persuasion.
Kevin Smith, Draper DNA’s 3D Graphics Partner and founder of SPINE 3D, turns architectural plans into experiences that inspire action.
Real vision. Real impact.
#DraperDNA #SPINE3D #3DVisualization #ArchitecturalDesign #DigitalTwin
Kevin Smith, Draper DNA’s 3D Graphics Partner and founder of SPINE 3D, turns architectural plans into experiences that inspire action.
Real vision. Real impact.
#DraperDNA #SPINE3D #3DVisualization #ArchitecturalDesign #DigitalTwin
Clarity isn’t luck — it’s written that way.
Josh Fraimow, Lead Copywriter at Draper DNA, gives brands the words to stand out in a crowded category.
Strategy in every sentence.
#DraperDNA #Copywriting #BrandStorytelling #BuildingProducts
Josh Fraimow, Lead Copywriter at Draper DNA, gives brands the words to stand out in a crowded category.
Strategy in every sentence.
#DraperDNA #Copywriting #BrandStorytelling #BuildingProducts
November 16, 2025 at 7:40 PM
Clarity isn’t luck — it’s written that way.
Josh Fraimow, Lead Copywriter at Draper DNA, gives brands the words to stand out in a crowded category.
Strategy in every sentence.
#DraperDNA #Copywriting #BrandStorytelling #BuildingProducts
Josh Fraimow, Lead Copywriter at Draper DNA, gives brands the words to stand out in a crowded category.
Strategy in every sentence.
#DraperDNA #Copywriting #BrandStorytelling #BuildingProducts
For this marketing team, this image represents the goal of our clients' brands. They work to stand out in a sea of sameness and differentiate themselves. We help them do this everyday.
#DraperDNA #MarketingStrategy
#DraperDNA #MarketingStrategy
April 2, 2025 at 5:32 PM
For this marketing team, this image represents the goal of our clients' brands. They work to stand out in a sea of sameness and differentiate themselves. We help them do this everyday.
#DraperDNA #MarketingStrategy
#DraperDNA #MarketingStrategy
Every channel has friction.
The DNA Channel Map™ identifies where it happens — from manufacturer to homeowner.
Read how Draper DNA’s diagnostic framework reveals growth gaps and how to close them.
www.draperdna.com/dna-channel-...
#BuildingProducts #Marketing #DraperDNA
The DNA Channel Map™ identifies where it happens — from manufacturer to homeowner.
Read how Draper DNA’s diagnostic framework reveals growth gaps and how to close them.
www.draperdna.com/dna-channel-...
#BuildingProducts #Marketing #DraperDNA
November 13, 2025 at 3:24 PM
Every channel has friction.
The DNA Channel Map™ identifies where it happens — from manufacturer to homeowner.
Read how Draper DNA’s diagnostic framework reveals growth gaps and how to close them.
www.draperdna.com/dna-channel-...
#BuildingProducts #Marketing #DraperDNA
The DNA Channel Map™ identifies where it happens — from manufacturer to homeowner.
Read how Draper DNA’s diagnostic framework reveals growth gaps and how to close them.
www.draperdna.com/dna-channel-...
#BuildingProducts #Marketing #DraperDNA
Art direction is strategy you can see.
Rick Binger, Draper DNA’s Art Creative Director, brings structure, soul, and story to every brand we touch.
Watch his creative process in action — and see how real design leads real results.
#DraperDNA #BrandDesign #CreativeLeadership #BuildingProducts
Rick Binger, Draper DNA’s Art Creative Director, brings structure, soul, and story to every brand we touch.
Watch his creative process in action — and see how real design leads real results.
#DraperDNA #BrandDesign #CreativeLeadership #BuildingProducts
November 10, 2025 at 3:48 PM
Art direction is strategy you can see.
Rick Binger, Draper DNA’s Art Creative Director, brings structure, soul, and story to every brand we touch.
Watch his creative process in action — and see how real design leads real results.
#DraperDNA #BrandDesign #CreativeLeadership #BuildingProducts
Rick Binger, Draper DNA’s Art Creative Director, brings structure, soul, and story to every brand we touch.
Watch his creative process in action — and see how real design leads real results.
#DraperDNA #BrandDesign #CreativeLeadership #BuildingProducts
A dozen weeks of field research produced an incredible daily series of blog posts of trends for 2026. We encourage you to follow along and share with your associates.
#2026Trends #DraperDNA #ResidentialTrends #CommercialTrends
#2026Trends #DraperDNA #ResidentialTrends #CommercialTrends
January 6, 2026 at 3:23 AM
A dozen weeks of field research produced an incredible daily series of blog posts of trends for 2026. We encourage you to follow along and share with your associates.
#2026Trends #DraperDNA #ResidentialTrends #CommercialTrends
#2026Trends #DraperDNA #ResidentialTrends #CommercialTrends
Leadership isn’t a title. It’s clarity.
Lead Strategist Shawn Draper shares how Draper DNA turns marketing talk into measurable growth for building product brands.
Smart strategy. Real results. No spin.
#DraperDNA #MarketingStrategy #BuildingProducts
Lead Strategist Shawn Draper shares how Draper DNA turns marketing talk into measurable growth for building product brands.
Smart strategy. Real results. No spin.
#DraperDNA #MarketingStrategy #BuildingProducts
December 28, 2025 at 2:48 PM
Leadership isn’t a title. It’s clarity.
Lead Strategist Shawn Draper shares how Draper DNA turns marketing talk into measurable growth for building product brands.
Smart strategy. Real results. No spin.
#DraperDNA #MarketingStrategy #BuildingProducts
Lead Strategist Shawn Draper shares how Draper DNA turns marketing talk into measurable growth for building product brands.
Smart strategy. Real results. No spin.
#DraperDNA #MarketingStrategy #BuildingProducts
We built Draper DNA with the same grit, intention, and craftsmanship our clients bring to every job site.
This Labor Day, we salute the trades, the tools, and the thinking behind the things that actually get built.
Happy Labor Day.
#LaborDay #MarketingWithMuscle #DraperDNA
This Labor Day, we salute the trades, the tools, and the thinking behind the things that actually get built.
Happy Labor Day.
#LaborDay #MarketingWithMuscle #DraperDNA
August 29, 2025 at 1:46 PM
We built Draper DNA with the same grit, intention, and craftsmanship our clients bring to every job site.
This Labor Day, we salute the trades, the tools, and the thinking behind the things that actually get built.
Happy Labor Day.
#LaborDay #MarketingWithMuscle #DraperDNA
This Labor Day, we salute the trades, the tools, and the thinking behind the things that actually get built.
Happy Labor Day.
#LaborDay #MarketingWithMuscle #DraperDNA
If your agency needs you to explain the difference between fiber cement and vinyl…
It’s time for an upgrade.
Draper DNA gets it—and gets results.
New post: Why building products manufacturers choose them as agency of record - tinyurl.com/yvrfbz8m
#BuildingProducts #MarketingThatBuilds #DraperDNA
It’s time for an upgrade.
Draper DNA gets it—and gets results.
New post: Why building products manufacturers choose them as agency of record - tinyurl.com/yvrfbz8m
#BuildingProducts #MarketingThatBuilds #DraperDNA
May 13, 2025 at 5:34 PM
If your agency needs you to explain the difference between fiber cement and vinyl…
It’s time for an upgrade.
Draper DNA gets it—and gets results.
New post: Why building products manufacturers choose them as agency of record - tinyurl.com/yvrfbz8m
#BuildingProducts #MarketingThatBuilds #DraperDNA
It’s time for an upgrade.
Draper DNA gets it—and gets results.
New post: Why building products manufacturers choose them as agency of record - tinyurl.com/yvrfbz8m
#BuildingProducts #MarketingThatBuilds #DraperDNA
Ghosting is more than rude—it's bad for business.
From hiring to sales, disappearing without a word undermines trust, culture, and credibility.
We wrote about the cost of silence and what to say instead.
#BusinessCulture #CommunicationMatters #DraperDNA #Ghosting #Professionalism
From hiring to sales, disappearing without a word undermines trust, culture, and credibility.
We wrote about the cost of silence and what to say instead.
#BusinessCulture #CommunicationMatters #DraperDNA #Ghosting #Professionalism
Why Ghosting Is Bad for Business (and What to Do Instead)
Ghosting isn’t just rude, it’s bad for business. Learn why it damages trust, wastes time, and what to say for lasting relationships.
www.draperdna.com
June 27, 2025 at 2:28 PM
Ghosting is more than rude—it's bad for business.
From hiring to sales, disappearing without a word undermines trust, culture, and credibility.
We wrote about the cost of silence and what to say instead.
#BusinessCulture #CommunicationMatters #DraperDNA #Ghosting #Professionalism
From hiring to sales, disappearing without a word undermines trust, culture, and credibility.
We wrote about the cost of silence and what to say instead.
#BusinessCulture #CommunicationMatters #DraperDNA #Ghosting #Professionalism
Why settle for a “fraction” of a strategy?
At Draper DNA, we don’t do Fractional CMO—we do full-impact leadership, flexibly delivered.
Check out why that title might be misleading—and what to say instead:
www.draperdna.com/is-fractiona...
#ExecutiveMarketing #CMOforHire #B2BMarketing #DraperDNA
At Draper DNA, we don’t do Fractional CMO—we do full-impact leadership, flexibly delivered.
Check out why that title might be misleading—and what to say instead:
www.draperdna.com/is-fractiona...
#ExecutiveMarketing #CMOforHire #B2BMarketing #DraperDNA
Is “Fractional” the Right Word? Rethinking the Title ‘Fractional CMO’ - Draper DNA
NO. Fractional CMO sounds negative when the services provided are all positive. We look at better way to describe this important position.
www.draperdna.com
June 10, 2025 at 5:32 PM
Why settle for a “fraction” of a strategy?
At Draper DNA, we don’t do Fractional CMO—we do full-impact leadership, flexibly delivered.
Check out why that title might be misleading—and what to say instead:
www.draperdna.com/is-fractiona...
#ExecutiveMarketing #CMOforHire #B2BMarketing #DraperDNA
At Draper DNA, we don’t do Fractional CMO—we do full-impact leadership, flexibly delivered.
Check out why that title might be misleading—and what to say instead:
www.draperdna.com/is-fractiona...
#ExecutiveMarketing #CMOforHire #B2BMarketing #DraperDNA
Honoring Dr. Martin Luther King Jr. today. His legacy reminds us that progress demands leadership, courage, and accountability. Reflection matters—but action is what carries the work forward.
#MLKDay #DraperDNA
#MLKDay #DraperDNA
January 19, 2026 at 7:44 PM
Honoring Dr. Martin Luther King Jr. today. His legacy reminds us that progress demands leadership, courage, and accountability. Reflection matters—but action is what carries the work forward.
#MLKDay #DraperDNA
#MLKDay #DraperDNA
If your agency googles “furring strips”…
You deserve better.
Draper DNA speaks fluent building products—and we don’t need a cheat sheet.
www.draperdna.com/why-building...
#SpeakFluentBuildingProducts #BuildingBrandPower #ConstructionMarketing #DraperDNA
You deserve better.
Draper DNA speaks fluent building products—and we don’t need a cheat sheet.
www.draperdna.com/why-building...
#SpeakFluentBuildingProducts #BuildingBrandPower #ConstructionMarketing #DraperDNA
July 9, 2025 at 6:24 PM
If your agency googles “furring strips”…
You deserve better.
Draper DNA speaks fluent building products—and we don’t need a cheat sheet.
www.draperdna.com/why-building...
#SpeakFluentBuildingProducts #BuildingBrandPower #ConstructionMarketing #DraperDNA
You deserve better.
Draper DNA speaks fluent building products—and we don’t need a cheat sheet.
www.draperdna.com/why-building...
#SpeakFluentBuildingProducts #BuildingBrandPower #ConstructionMarketing #DraperDNA
Just dropped: Draper DNA’s logo, but on 🔥
We’re leveling up the brand with a look that burns with purpose.
It’s not just a flex – it’s a signal.
Hit play. Then tell us: too hot to handle?
#DraperDNA #LogoLaunch #MarketingWithEdge #BrandOnFire #BlueskyCreative
We’re leveling up the brand with a look that burns with purpose.
It’s not just a flex – it’s a signal.
Hit play. Then tell us: too hot to handle?
#DraperDNA #LogoLaunch #MarketingWithEdge #BrandOnFire #BlueskyCreative
June 23, 2025 at 2:56 PM
Just dropped: Draper DNA’s logo, but on 🔥
We’re leveling up the brand with a look that burns with purpose.
It’s not just a flex – it’s a signal.
Hit play. Then tell us: too hot to handle?
#DraperDNA #LogoLaunch #MarketingWithEdge #BrandOnFire #BlueskyCreative
We’re leveling up the brand with a look that burns with purpose.
It’s not just a flex – it’s a signal.
Hit play. Then tell us: too hot to handle?
#DraperDNA #LogoLaunch #MarketingWithEdge #BrandOnFire #BlueskyCreative
June 20, 2025 at 12:36 PM
Honoring Juneteenth today.
We reflect on freedom delayed, celebrate the power of resilience, and recommit to equity and inclusion—in our communities, our companies, and our industry.
From the past to the present, the work continues.
#DraperDNA #EquityInMarketing #ProgressInPractice
We reflect on freedom delayed, celebrate the power of resilience, and recommit to equity and inclusion—in our communities, our companies, and our industry.
From the past to the present, the work continues.
#DraperDNA #EquityInMarketing #ProgressInPractice
June 19, 2025 at 1:15 PM
Honoring Juneteenth today.
We reflect on freedom delayed, celebrate the power of resilience, and recommit to equity and inclusion—in our communities, our companies, and our industry.
From the past to the present, the work continues.
#DraperDNA #EquityInMarketing #ProgressInPractice
We reflect on freedom delayed, celebrate the power of resilience, and recommit to equity and inclusion—in our communities, our companies, and our industry.
From the past to the present, the work continues.
#DraperDNA #EquityInMarketing #ProgressInPractice