Contributed by TypeMates _**Source: www.northlight.at **Northlight. License: All Rights Reserved. _ Easybooking is a hotel software that simplifies the organization of small hotels and vacation rentals in an innovative way. With the rebranding, the Innsbruck-based agency Northlight pursued “the goal [...] to create a brand identity that reflects both the company’s innovation and technical expertise, as well as the simplicity and versatility of its software.” They deliberately chose **Easy Grotesk** as the new typeface for the branding. Martin Straif, Creative Director at Northlight, writes (translated from German): > When we started the project, Easy Grotesk immediately came to mind – a typeface couldn't be a better fit for “easybooking.” But it's not just the name that's perfect; everything we want the brand to communicate matches completely. Simple and charming, yet substantial and full of character. _**Source: www.northlight.at **Northlight. License: All Rights Reserved. _ _**Source: www.northlight.at **Northlight. License: All Rights Reserved. _ _**Source: www.northlight.at **Northlight. License: All Rights Reserved. _ _**Source: www.northlight.at **Northlight. License: All Rights Reserved. _ _**Source: www.northlight.at **Northlight. License: All Rights Reserved. _ _**Source: www.northlight.at **Northlight. License: All Rights Reserved. _ This post was originally published at Fonts In Use * * *