The firm said, it will use the funds to drive innovation, by focusing on enhancing warehouse technology, increasing automation, and expanding footprint with new facilities.

India's intralogistics market is experiencing a shift, driven by rapid advancements in technology and the demand for faster, more precise supply chains. This evolution is reshaping industries...

The two new facilities are expected to create more than 700 jobs and strengthen Emiza’s fulfilment network across 11+ cities and 11+ states.

On-Demand Warehousing market size reached $149.47 billion in 2026 and is expected to grow to $251.38 billion by 2030 at a 13.9% CAGR. Major players: Allcargo Logistics Ltd., Emiza Supply Chain Service...

The facility can process 800,000 orders monthly, serve as a returns hub and create over 500 jobs, strengthening logistics capacity in northern India.

Emiza to enhance Raymond’s online operations with faster deliveries, higher accuracy, and seamless nationwide fulfilment.

India’s e-commerce boom offers vast opportunities for MSMEs, but outdated supply chains, fragmented logistics, and digital gaps threaten to leave small sellers behind in the race for online...

BharatTradeNet (BTN) has been proposed as a unified platform for trade documentation and financing solutions.

Backed by Evolvence India and Mirabilis Investment Trust, this round comprises a mix of primary and secondary investments, enabling exits for some early investors.

This latest addition marks Emiza’s fifth warehouse in the Delhi/NCR region.

Emiza has a deep subject matter expertise in warehousing and order fulfilment for over 180+ Direct-to-Consumer (D2C) and Business-to-Business (B2B) brands, across a broad spectrum, right from beauty, personal care and cosmetics, fashion and lifestyle, to electronics and appliances, home and kitchen and food and nutrition. Ajay Rao, Founder & CEO of Emiza, in this interview with Divya Shetty, discusses the company’s operations and shares insights on how brands can reimagine and strengthen their logistics strategies. Can you give us an idea of how Emiza works? Emiza operates as an end-to-end fulfilment ecosystem designed to simplify, strengthen, and significantly improve the efficiency of brands’ supply chains. The foundation of our model is a plug-and-play, multi-location warehousing network that allows brands to expand quickly while avoiding operational complexity. Each facility is designed to support category-specific requirements. Fashion brands benefit from refurbishment and quality checks, while FMCG brands rely on our bundling, combo creation, and other value-added processes. Technology is a core differentiator for us. All our systems are built in-house, which ensures tighter control and faster problem-solving. Our Video Management System offers real-time visibility across sites, the Order Management System ensures smooth order flow, and a Central Control Tower monitors operations from start to finish to maintain consistency and accuracy. Returns are another critical part of the supply chain, and this is an area where brands see a lot of value in working with us. We process RTOs within 48 hours, which helps reduce inventory blockage and increases the proportion of stock that can go back into circulation. This is further supported by a transparent and responsive claim-management process. To support fast and dependable customer fulfilment, we also provides Same-Day and Next-Day Delivery options, allowing brands to meet the growing demand for fast delivery without having to invest in additional infrastructure of their own. Together, these capabilities create a single, cohesive fulfilment partner that enables brands to operate with greater speed, precision, and reliability across their entire supply chain. Emiza has recently partnered with Raymond. How is this collaboration different from other partnerships with fashion brands? Many of the fashion brands we work with are D2C brands that already understand the online ecosystem. Raymond, however, is a traditional brand transitioning from offline to online. Given their strong brand equity and the scale they expect online, they needed a partner equipped to handle both scale and complexity. We have activated warehouses for Raymond across four key cities in India and manage the entire workflow, including warehousing and packaging materials. Their packaging needs vary across platforms such as Flipkart, Amazon, and Myntra, and our teams handle these requirements end-to-end. Raymond also relies on us for a comprehensive technology stack that covers order receipt, routing, and fulfilment, along with seamless integration with their enterprise SAP platform. As a listed company, they require precise financial accounting and reporting, so we have built the reporting frameworks and automation tools necessary to support those standards. Additionally, Raymond wants to leverage its strong retail footprint by using store inventory for online orders. We’ve developed logic for order routing, store-level fulfilment, and claims management, offering them a complete end-to-end solution. Unlike many other brands that take selective services, Raymond has opted for the full-stack solution. What lessons have you learned from the Raymond partnership that can be applied to other fashion and textile brands? We’ve brought our tried and tested model to Raymond, so there was confidence from their side. The main learning has been in execution—particularly inventory planning and optimisation. As Raymond scales up, they’re realising some imbalances, like higher demand in certain regions but inventory concentration elsewhere. Our data platform and control tower help provide real-time insights into inventory placement, enabling better optimisation. Since the partnership began recently and coincided with the seasonal spike, we’re still in the early stages. But going forward, better inventory planning will be a key focus. With a stable and reliable platform now in place, Raymond’s next step is to scale their business two to three times with the support of an optimised supply chain. Fashion brands are investing heavily in agile back-end operations. From your experience, what are the top three priorities for textile brands when modernising their fulfilment infrastructure? When fashion brands start modernising their fulfilment backbone, a few priorities consistently rise to the top based on what we see across the industry. The first priority is strengthening returns and claim management. Marketplaces now expect complete digitisation, including video documentation for every shipment. What once depended on manual email trails and CCTV extracts has shifted to real-time digital access, which makes claim resolution faster and far more transparent. The second priority is preparing for quick commerce. Fashion, with its variety of SKUs and size ranges, does not naturally fit the quick commerce model. To participate meaningfully, brands need to rethink their warehouse networks, redesign layouts, and position inventory intelligently without inflating stock levels. The third priority is reducing return rates through AI and data analytics. Many brands are actively studying patterns such as repeat return customers or SKUs with consistently high return rates. With these insights, they can proactively block or manage such orders and significantly reduce losses. You mentioned providing data insights to Raymond. How is Emiza leveraging automation, data analytics, or AI to help textile brands streamline inventory and order processing? The main metric brands track is inventory turns, which measures how often inventory cycles through in a year. When brands operate across multiple warehouses, getting a unified inventory view becomes challenging. We have addressed this by bringing all channel and warehouse data into a single real-time dashboard that supports smarter planning and purchase decisions. We have also automated the claims process, so claims are raised automatically, followed up systematically, and settled faster. These automation and data-driven tools help brands optimise inventory, reduce manual intervention, and improve overall operational efficiency. Are you using artificial intelligence in your operations? Yes, to some extent. Our live operations are primarily transaction-driven, but we use AI internally to improve efficiency, such as determining optimal manpower for each shift or reorganising warehouse layouts for faster picking and packing. While AI forecasting is not yet fully reliable because forecasts depend on external and often unpredictable variables, AI is highly effective for pattern recognition and process optimisation. We use it to reduce labour dependency, improve space utilisation, and enhance internal efficiencies, which ultimately translates into cost savings for brands. Store-based order routing is gaining momentum. What’s the rationale behind this approach, and how does it benefit textile brands with a strong retail footprint? It’s a natural evolution. If a brand already has stores across the country, leveraging that existing inventory makes sense. It improves revenue per square foot, as the same inventory serves both offline and online orders. Fulfilment from nearby stores also reduces delivery time and cost, and faster deliveries lower the chances of returns. However, there are challenges—store staff often prioritise in-store customers, leading to delays in dispatching online orders. Brands must ensure stores are adequately staffed and equipped to handle online fulfilment and returns efficiently. The world is becoming increasingly conscious of sustainability. What steps is Emiza taking to reduce its carbon footprint and adopt greener logistics practices? We focus on two key areas: energy consumption and packaging materials. On the packaging front, most marketplaces are already shifting from plastic to paper, which naturally lowers plastic usage. Inside our warehouses, we recycle materials from returned shipments by using machines that convert returned boxes into packing filler. This allows waste packaging to be reused instead of discarded. We have also adopted solar energy across several of our large warehouses, including facilities that span more than 100,000 square feet. At present, we generate nearly 60 per cent of our total energy requirement through solar, which has significantly reduced our carbon footprint. The post Ajay Rao: Marketplaces today demand complete digitisation for every shipment appeared first on Indian Textile Journal.

Emiza has a deep subject matter expertise warehousing and order fulfilment for over 150+ Direct-to- Consumer (D2C) and Business-to-Business (B2B) brands, across a broad spectrum, right from beauty, personal care and cosmetics, fashion and lifestyle, to electronics and appliances, home and kitchen and food and nutrition. Ajay Rao, Founder & CEO of Emiza, in this interview with Divya Shetty, discusses the company’s operations and shares insights on how brands can reimagine and strengthen their logistics strategies. Can you give us an idea of how Emiza works? The fashion and textile supply chain is a crucial element, and Emiza plays a pivotal role in bringing products from the manufacturer to the end consumer. We are an omni-channel platform that helps brands sell across multiple platforms—offline, online, and quick commerce. Today, brands need to stay relevant by being available across all these formats, with inventory visibility everywhere and the ability to deliver to customers in the shortest time possible. Our role is to enable brands to sell across multiple channels and geographies, providing a full stack of solutions to reach their end consumers. Our journey begins when brands send their inventory to our warehouses—either one or multiple, depending on their distribution strategy. Once received, we make that inventory live. In fashion, the most crucial element is quality control (QC) since return rates are high. We perform QC to minimise unforeseen returns. We offer end-to-end solutions—from QC to inverting the product, making inventory live across multiple channels, fulfilling single or bulk orders, and ensuring last-mile delivery. We also manage the reverse logistics—handling returns, checking for fraud or damage, refurbishing products when possible, and helping brands raise claims for damaged goods. Essentially, we manage the entire forward journey, inventory, and returns. The key pain points for brands are inventory management and returns, as that’s where the difference between profit and loss lies. If a brand manages inventory well and minimises return losses, it becomes profitable—and that’s where we play a pivotal role. Emiza has recently partnered with Raymond. How is this collaboration different from other partnerships with fashion brands? Many of the fashion brands we work with are consumer-first B2C brands that already understand the online ecosystem. Raymond, however, is a traditional brand transitioning from offline to online. Given their strong brand equity and the scale they expect online, they needed a partner equipped to handle both scale and complexity. We’ve activated warehouses for Raymond across four key cities in India, managing everything from warehousing to packaging materials, as packaging requirements vary across platforms like Flipkart, Amazon, and Myntra. We also provide Raymond with a complete technology stack—from order receipt, routing, and fulfillment to integration with their enterprise SAP platform. Since they’re a listed company, financial accounting and reporting are critical, so we’ve built the reporting and automation tools needed for that. Additionally, Raymond wants to leverage its strong retail footprint by using store inventory for online orders. We’ve developed logic for order routing, store-level fulfillment, and claims management—offering them a complete end-to-end solution. Unlike many other brands who take selective services, Raymond has opted for the full-stack solution. What lessons have you learned from the Raymond partnership that can be applied to other fashion and textile brands? We’ve brought our tried and tested model to Raymond, so there was confidence from their side. The main learning has been in execution—particularly inventory planning and optimisation. As Raymond scales up, they’re realising some imbalances, like higher demand in certain regions but inventory concentration elsewhere. Our data platform and control tower help provide real-time insights into inventory placement, enabling better optimisation. Since the partnership began recently and coincided with the seasonal spike, we’re still in the early stages. But going forward, better inventory planning will be a key focus. With a stable and reliable platform now in place, Raymond’s next step is scaling their business two to three times with the support of an optimised supply chain. Fashion brands are investing heavily in agile back-end operations. From your experience, what are the top three priorities for textile brands when modernising their fulfillment infrastructure? The first priority is returns and claim management. Marketplaces today demand complete digitisation and video documentation for every shipment. Earlier, claims involved manual email trails and CCTV footage. Now, marketplaces want live access to digital records, enabling faster claim resolution. The second priority is adapting to quick commerce. Fashion, with its diverse SKUs, doesn’t naturally fit into quick commerce. Brands must revamp warehouse networks and layouts to leverage quick commerce efficiently without bloating inventory. The third priority is return reduction using AI and data analytics. Brands are using data to identify patterns—like repeat return customers or SKUs with high return rates—and block or manage such orders proactively to minimise losses. You mentioned providing data insights to Raymond. How is Emiza leveraging automation, data analytics, or AI to help textile brands streamline inventory and order processing? The main metric brands track is inventory turns—how often inventory cycles through in a year. When brands operate across multiple warehouses, getting a unified inventory view is challenging. We’ve solved that by bringing all channel and warehouse data into a single real-time dashboard, enabling smarter planning and purchase decisions. We’ve also automated the claims process—claims are raised automatically, followed up, and settled faster. These automation and data-driven tools help brands optimise inventory, reduce manual intervention, and improve operational efficiency. Are you using artificial intelligence in your operations? Yes, to some extent. Our live operations are largely transaction-driven, but we use AI internally to improve efficiency—like determining optimal manpower for each shift or reorganising warehouse layouts for faster picking and packing. While AI forecasting isn’t yet fully reliable (since forecasts depend on external, unpredictable variables), AI is valuable for pattern recognition and process optimisation. We use it to reduce labor dependency, improve space utilisation, and enhance internal efficiencies—ultimately translating into cost savings for brands. Store-based order routing is gaining momentum. What’s the rationale behind this approach, and how does it benefit textile brands with a strong retail footprint? It’s a natural evolution. If a brand already has stores across the country, leveraging that existing inventory makes sense. It improves revenue per square foot, as the same inventory serves both offline and online orders. Fulfilling from nearby stores also reduces delivery time and cost, and faster deliveries lower the chances of returns. However, there are challenges—store staff often prioritise in-store customers, leading to delays in dispatching online orders. Brands must ensure stores are adequately staffed and equipped to handle online fulfillment and returns efficiently. The world is becoming increasingly conscious of sustainability. What steps is Emiza taking to reduce its carbon footprint and adopt greener logistics practices? There are two key areas—energy consumption and packaging materials. In packaging, most marketplaces are transitioning from plastic to paper, which naturally reduces plastic usage. Within our warehouses, we recycle materials from returned shipments—our machines convert returned boxes into packing filler, giving waste packaging a second life. We’ve also implemented solar energy across several of our large warehouses, some exceeding 100,000 sq ft. Currently, we generate nearly 60 per cent of our energy requirement through solar, significantly cutting down our carbon footprint. The post Ajay Rao: Marketplaces today demand complete digitisation for every shipment appeared first on Indian Textile Journal.

Emiza will manage end-to-end fulfilment for Raymond’s entire online portfolio, encompassing brands like Park Avenue, ColorPlus, Parx, and Ethnix. Emiza, India’s leading third-party logistics (3PL) provider, has entered a strategic partnership with Raymond, one of India’s most iconic fashion and lifestyle brands. As part of this collaboration, Emiza will manage end-to-end fulfilment for Raymond’s entire online portfolio, encompassing brands like Park Avenue, ColorPlus, Parx, and Ethnix. Through Emiza’s nationwide network of 24+ fulfilment centres across 12+ cities, the company will handle over 1.45 million annual shipments for Raymond’s direct-to-consumer (D2C) website and marketplace e-commerce operations. The scope includes warehousing, packaging, and intelligent order fulfilment. For Raymond’s D2C website orders, Emiza will enable smart routing from the nearest Raymond store to optimise last-mile delivery timelines. The partnership also aims to optimise inventory management, reduce average delivery timelines by 20 per cent, and boost order accuracy to over 99.7 per cent. Additionally, Emiza will provide customised packaging aligned with Raymond’s premium brand identity for online orders and will manage marketplace claims to minimise losses across third-party platforms. Ajay Rao, Founder & CEO, Emiza, expressed,”We are thrilled to partner with Raymond, a legacy brand that has consistently set benchmarks in the fashion and lifestyle industry. At Emiza, we are committed to delivering precision, speed, and scalability through our tech-driven fulfilment network. This partnership reinforces our mission to empower iconic Indian brands with a robust digital supply chain infrastructure tailored for the new-age consumer.” Ravi Hudda, Chief Digital and Information Officer, Raymond,said,”As consumer preferences shift towards seamless online experiences, it’s imperative for us to strengthen our backend operations. Partnering with Emiza enables us to deliver premium customer experiences with greater efficiency, agility, and reliability. This collaboration is an enabler in Raymond’s digital-first journey, helping us scale sustainably across channels while reaffirming our brand promise of trust, quality and excellence.” Backed by 15 per cent lower returns and 20 per cent faster deliveries, Emiza intends to keep Raymond’s supply chain running smoothly through peak-season surges of up to 75 per cent. The post Emiza to Power Raymond’s E-Commerce Fulfilment appeared first on Indian Textile Journal.

Emiza, a third-party logistics (3PL) provider, has announced a strategic partnership with Raymond to manage end-to-end fulfilment for the fashion and lifestyle company’s online portfolio, which includes brands such as Park Avenue, ColorPlus, Parx, and Ethnix. Under the collaboration, Emiza will oversee warehousing, packaging, and order fulfilment through its network of more than 24 fulfilment […] The post Emiza partners with Raymond to manage e-commerce fulfilment operations appeared first on Apparel Resources.