#EmptyOldTrafford

We've been tracking & analysing this hashtag using social media data

Paper coming soon:

"Global Fan Activism in Sports: Digital Collective Action & the Case of hashtag#EmptyOldTrafford"

Will appear in the International Journal of Organisational Analysis

Now published...

Global fan activism in sports: digital collective action and the case of #EmptyOldTrafford
www.emerald.com/ijoa/article...

Shocking! We want our club back! #GlazersOut #GlazersOutNow #EmptyOldTrafford #GlazersSellNow

x.com/MU_ST/status/1…

We want our club back! #EmptyOldTrafford #GlazersOutNOW #GlazersOut #GlazersSellManUtd @TeamViewer @adidas @DXCTechnology @PaulSmithDesign @OfficialMauiJim @tezos