City staff and the Tourism Promotion Area (TPA) Commission recommended using $170,000 of 2026 TPA revenue to create an Opportunity Fund to attract events that generate overnight stays, a $30,000 geolocation data subscription, $875,000 for destination marketing (116 and West) and up to $700,000 for Spokane Sports sports recruitment. Staff requested—

Economic development department researches TPA funds for potential conference recruitment incentives.

Destination Toledo told commissioners it expects no county funding increase for 2026 and highlighted a year of expanded group sales and marketing gains, including estimated $43.1 million in economic impact from 2025 group bookings and new events secured for 2026.

On third reading the Senate passed Senate Bill 16-72 to create a framework for allocating excess revenues from a Tourism Development Zone (TDZ), including a joint capital tourism board and a $300 million authorization tied to East Bank Authority projects; the measure drew debate over Nashville's share versus statewide uses.

Director Johnson told the Wilson County Tourism Board that an economic-impact report shows $370.8 million in visitor spending and $92.4 million in lodging spend, and highlighted 10–12 incoming hotels and major events such as races at Nashville Superspeedway and the Music City Grand Prix.