IAB Tech Lab Introduces ECAPI to Enhance Digital Advertising Standards and Gather Public Feedback#United_States#New_York#digital_advertising#IAB_Tech_Lab#Event_and_Conversion_API
IAB Tech Lab Introduces ECAPI to Enhance Digital Advertising Standards and Gather Public Feedback
IAB Tech Lab unveils the Event and Conversion API (ECAPI), a new standard focusing on streamlining data sharing in digital advertising. Feedback is welcomed until February 20, 2026.
third-news.com
January 20, 2026 at 2:12 PM
IAB Tech Lab Introduces ECAPI to Enhance Digital Advertising Standards and Gather Public Feedback#United_States#New_York#digital_advertising#IAB_Tech_Lab#Event_and_Conversion_API