Contributed by <a href="/contributors/14944/typemates">TypeMates</a><br /><a href="https://fontsinuse.com/uses/74910/orthoffice"><img src="https://assets.fontsinuse.com/static/use-media-items/280/279389/upto-700xauto/69776ffc/TypeMates-News-FontInUse-Halvar-OrthOffice-HolystickDesign-Branding-01.jpeg" /></a><br /><br /><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://holystick.design/orthoffice-1" rel="noopener" target="_blank">holystick.design</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Holystick</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br /><a href="https://fontsinuse.com/typefaces/104111/halvar"><img src="https://assets.fontsinuse.com/static/samples/12/11560/440/4/64511d4b/halvar.png" /></a><br /><br /><p>When developing the visual identity for the Moscow-based dental clinic <a href="https://orthoffice.ru/">OrthOffice (Ортофис)</a>, <a href="https://holystick.design">Holystick</a> took a contemporary approach, departing from the traditional look often associated with medical environments. The aim was to create a clear, professional appearance that remains approachable and relevant to the practice's predominantly young patients.</p> <p>The team selected the <strong><a href="https://www.typemates.com/fonts/halvar">Halvar</a></strong><a href="https://www.typemates.com/fonts/halvar"> typeface</a> for the typography. The slanted technical construction of the letterforms suggest precision and efficiency, aligning with the clinic’s professional character. Halvar Breitschrift was used for display and headlines, bringing a fresh, modern tone to the visual language. Meanwhile, Halvar Mittelschrift served as the text typeface, ensuring readability and consistency across applications. The Halvar typeface was also a practical choice due to its comprehensive Latin and Cyrillic support, making it well-suited for a bilingual identity system.</p> <p>In the logo, Holystick played with the SuperSlanted style of Halvar to create a wordmark that conveys a sense of movement and direction. Overall, the typographic system proves a balance between contemporary expression and clarity, demonstrating how design can support aesthetic and functional needs in a healthcare context.</p><br /><a href="https://fontsinuse.com/uses/74910/orthoffice"><img src="https://assets.fontsinuse.com/static/use-media-items/280/279393/upto-700xauto/69776c7c/TypeMates-News-FontInUse-Halvar-OrthOffice-HolystickDesign-Branding-06.jpeg" /></a><br /><br /><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://holystick.design/orthoffice-1" rel="noopener" target="_blank">holystick.design</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Holystick</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br /><a href="https://fontsinuse.com/uses/74910/orthoffice"><img src="https://assets.fontsinuse.com/static/use-media-items/280/279390/upto-700xauto/69776c7c/TypeMates-News-FontInUse-Halvar-OrthOffice-HolystickDesign-Branding-02.jpeg" /></a><br /><br /><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://holystick.design/orthoffice-1" rel="noopener" target="_blank">holystick.design</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Holystick</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br /><a href="https://fontsinuse.com/uses/74910/orthoffice"><img src="https://assets.fontsinuse.com/static/use-media-items/280/279392/upto-700xauto/69776c7a/TypeMates-News-FontInUse-Halvar-OrthOffice-HolystickDesign-Branding-05.jpeg" /></a><br /><br /><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://holystick.design/orthoffice-1" rel="noopener" target="_blank">holystick.design</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Holystick</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br /><a href="https://fontsinuse.com/uses/74910/orthoffice"><img src="https://assets.fontsinuse.com/static/use-media-items/280/279394/upto-700xauto/6983a162/TypeMates-News-FontInUse-Halvar-OrthOffice-HolystickDesign-Branding-08.jpeg" /></a><br /><br /><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://holystick.design/orthoffice-1" rel="noopener" target="_blank">holystick.design</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Holystick</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br /><a href="https://fontsinuse.com/uses/74910/orthoffice"><img src="https://assets.fontsinuse.com/static/use-media-items/280/279395/upto-700xauto/6983a168/TypeMates-News-FontInUse-Halvar-OrthOffice-HolystickDesign-Branding-_07.jpeg" /></a><br /><br /><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://holystick.design/orthoffice-1" rel="noopener" target="_blank">holystick.design</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Holystick</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br /><a href="https://fontsinuse.com/uses/74910/orthoffice"><img src="https://assets.fontsinuse.com/static/use-media-items/280/279396/upto-700xauto/6983a166/TypeMates-News-FontInUse-Halvar-OrthOffice-HolystickDesign-Branding-_09.jpeg" /></a><br /><br /><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://holystick.design/orthoffice-1" rel="noopener" target="_blank">holystick.design</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Holystick</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br /><a href="https://fontsinuse.com/uses/74910/orthoffice"><img src="https://assets.fontsinuse.com/static/use-media-items/280/279398/upto-700xauto/6983a16b/bord-2.mp4" /></a><br /><br /><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://holystick.design/orthoffice-1" rel="noopener" target="_blank">holystick.design</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Holystick</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br /><br />This post was originally published at <a href="https://fontsinuse.com/uses/74910/orthoffice">Fonts In Use</a><hr />