SBS has won the broadcasting rights for the 2030 FIFA World Cup with a bid exceeding $30 million, securing its position as Australia's 'spiritual home of football.' The network's CEO, Jane Palfreyman, highlighted the event's role in uniting Australians across cultures and communities, noting that over 18 million viewers tuned in for the 2026 tournament. Despite rising sports rights costs and declining advertising revenues for free-to-air broadcasters, SBS leveraged partnerships like Bet365 to offset expenses. The 2030 tournament will be co-hosted by Spain, Portugal, and Morocco, with matches in Uruguay, Argentina, and Paraguay to mark the centenary of the competition. FIFA's expansion to 48 teams added 40 matches but faced criticism over financial decisions, including ticket prices and a controversial mid-game hydration break. SBS also emphasized its commitment to diversity and inclusion, promoting its opt-out feature for gambling ads and launching new programming like 'Alone Australia' and a BBC adaptation of John le Carré novels.

BBC Cymru Wales has agreed a three-year deal with the Football Association of Wales for live coverage of the Novira Cymru Premier. The agreement guarantees at least 20 matches per […]

DAZN has acquired rights to Liga Portugal matches in Spain, Italy, Belgium and Japan under a two-season agreement with Sportfive. The streaming service will show three matches from each round […]

CANAL+ has secured exclusive rights to UEFA’s men’s club competitions across more than 40 countries in sub-Saharan Africa for four seasons from 2027 to 2031. The agreement covers the UEFA […]

German sports channel Sportdigital has extended its exclusive broadcast rights to Portugal’s top-level football league, Liga Portugal, for a further two years, ensuring coverage of the competition through the end […]

Telenet-owned Play Sports has acquired the exclusive Dutch-language television rights to the Croky Cup, Belgium’s domestic knockout football cup competition, for the next four seasons. The deal strengthens Play Sports’ football […]

German sports channel sportdigital has secured the rights to broadcast Dutch top-flight football for another three years, extending its coverage of the Eredivisie, the KNVB Cup and the Dutch Super […]

The Bundesliga has extended its deal with south-east European broadcaster United Media for the next four years to screen the best of the German football league across nine territories including […]

Bundesliga International and Sky Italia have extended their long-standing partnership, securing exclusive broadcasting rights for the Bundesliga and Bundesliga 2 in Italy through the 2028-29 season. The new four-year agreement […]

The European Broadcasting Union (EBU) has sealed a landmark agreement with UC3 for free-to-air media rights for the UEFA Women’s Champions League (UWCL) over the next five years until 2030, […]

Poland’s first-division football league Ekstraklasa has signed new licensing agreements for the 2025/26 and 2026/27 seasons, making the league even more accessible to international audiences. In Germany, Austria and Switzerland, […]