61.7% of AI search appearances are ghost citations. Your content gets cited, your brand never gets named. The model recommends from memory, then finds your page to justify it. Content optimization won't fix that. Entity work will.
#GhostCitations #EntitySEO
#GhostCitations #EntitySEO
Why AI Cites Your Content and Recommends Your Competitor
61.7% of AI search citations are ghost citations where your content is the source but your competitor gets the recommendation. The fix is not better content.
www.platelunchcollective.com
April 30, 2026 at 4:42 PM
61.7% of AI search appearances are ghost citations. Your content gets cited, your brand never gets named. The model recommends from memory, then finds your page to justify it. Content optimization won't fix that. Entity work will.
#GhostCitations #EntitySEO
#GhostCitations #EntitySEO