Why do some people succeed early despite the odds while others wander aimlessly until they triumph? Fate? Luck? Talent? Or something else? That’s @andreaskluth’s starting point for his fascinating #HannibalAndMe: the-agency-review.com/hannibal-and... #marketing @riverheadbooks #advertising

People say “What does ancient history have to do with my life?” #Advertising people 2X. Well, tactics, strategy, life, meaning, success, failure. Other than that, you’re right. We review #HannibalAndMe: the-agency-review.com/hannibal-and... @andreaskluth #Hannibal #marketing @riverheadbooks

Andreas Kluth didn’t have to go to the 2nd century BCE to figure out how to find meaning in life, but he did & what he learned will help you or at least help you think differently about your life. We review #HannibalAndMe: the-agency-review.com/hannibal-and... @andreaskluth @riverheadbooks

What can a general who died more than 2 millennia ago teach you about life, let alone advertising? That’s the question @andreaskluth asks (except the advertising part) in #HannibalAndMe, which we review: the-agency-review.com/hannibal-and... #Hannibal #marketing @riverheadbooks #advertising

.@andreaskluth namechecks #PaulCezanne, #HarryTruman, #PabloPicasso, #MeriwetherLewis, #EleanorRoosevelt & others as he tries to understand why a 2nd century BCE general did what he did & what it means for you. We review #HannibalAndMe: the-agency-review.com/hannibal-and... @riverheadbooks