#HouseFresh
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brendannyhan.bsky.social
remember when Google used to work? housefresh.com/david-vs-dig...
How Google is killing independent sites like ours - HouseFresh
And why you shouldn’t trust product reviews from big media publishers ranking at the top of Google.
housefresh.com
February 23, 2024 at 2:51 AM
drinfosec.bsky.social
One more by @housefresh.bsky.social (but couldn't find their post on it):

Nukit Tempest review - HouseFresh (Oct 24, 2024)
housefresh.com/nukit-tempes...

#IAQ #CleanAir #CleanTheAIR #Nukit
Nukit Tempest review - HouseFresh
We have already built and tested two DIY units at HouseFresh, the Corsi-Rosenthal box and the more basic DIY Air purifier. We were impressed by their air
housefresh.com
November 12, 2024 at 5:07 PM
dannyashton.com
One of the good things about losing all our search traffic @housefresh was spending more time with YouTube.

Really happy with the latest video: youtu.be/Mzip-NfdRT8?...

Incredible editing from Rodrigo.
The BEST QUIET Air Purifier NOW 🔇 NEARLY 90 TESTED!
YouTube video by HouseFresh
youtu.be
November 16, 2024 at 12:52 PM
cleanairstars.com
80 air purifiers in the UK tested by @housefresh.bsky.social

youtu.be/vOQC-ZocgOc?...
What's the BEST Air Purifier in the UK? ✅ OVER 80 TESTED
YouTube video by HouseFresh
youtu.be
October 30, 2024 at 9:24 AM
safeairschoolsuk.bsky.social
🌟 Did you know we’ve been working with HouseFresh to find the best value air purifier for classrooms for UK schools?

🌟 Check out their most recent video featuring Safe Air Schools👇 also on our YouTube channel.

Visit our website for more.

@housefresh.bsky.social

youtu.be/eHMnWAIuNSs
Image of Danny Ashton of HouseFresh presenting on YouTube
September 29, 2025 at 9:22 AM
housefresh.bsky.social
There is a lot of money to be made at a time when Google’s algorithm opts for the ‘goog enough’ approach.

Here are some practical tips to find helpful product reviews in a sea of crappy listicles 👇

www.reddit.com/r/HouseFresh...
From the HouseFresh community on Reddit
Explore this post and more from the HouseFresh community
www.reddit.com
June 30, 2025 at 1:47 PM
caseyjohnston.bsky.social
the receipts here are completely thrilling to me, as a connoisseur of actual product research (Wirecutter alum), but also it's very sad what's happening to sites that cuts through the bullshit online, and that Google has no handle on things at all housefresh.com/david-vs-dig...
How Google is killing independent sites like ours - HouseFresh
And why you shouldn’t trust product reviews from big media publishers ranking at the top of Google.
housefresh.com
February 21, 2024 at 11:28 PM
gigazine.net
Google検索のアルゴリズム変更でトラフィックの90％超を失ったウェブサイトが窮状を訴える
https://gigazine.net/news/20240528-housefresh-disappeared-google-search-results/
Google検索のアルゴリズム変更でトラフィックの90％超を失ったウェブサイトが窮状を訴える
空気清浄機のテストやレビューを行う独立系メディアのHouseFreshが、「Google検索の検索結果ページから、HouseFreshが事実上消えてしまった」と報告しています。
gigazine.net
May 28, 2024 at 2:01 PM
dannyashton.com
Fancy hearing about when me and @ichbingisele.bsky.social
met the Google engineers back in October - youtu.be/aye4V4WXXzQ?...

Be aware it’s long, 1 hour 37.
Who OWNS HouseFresh, our Fight with GOOGLE and the Future of the Web - UNFILTERED
YouTube video by HouseFresh
youtu.be
November 30, 2024 at 10:49 AM
natpearson.bsky.social
So thankful to James Neill & HouseFresh for their hard work. I've sent this chart to my local council & schools to evidence performance & value for money.

Raising awareness one county at a time ⭐

@cleanairhampshire.bsky.social @jneill.bsky.social @housefresh.bsky.social @smartairuk.bsky.social
safeairschoolsuk.bsky.social Safe Air Schools UK @safeairschoolsuk.bsky.social · Mar 5
📣 Looking for a commercial air filter for your school?

In collaboration with HouseFresh, we evidence that exceptional air filter performance can be supplied per pupil via a commercial unit for just

🌟£9.08🌟

per YEAR!

@housefresh.bsky.social
@jneill.bsky.social
@smartairuk.bsky.social

1/2
Air purifier annual running costs ler pupil with cadr m3/hr at sub 45db noise
March 5, 2025 at 8:34 PM
707kat.bsky.social
Watch David's video about how bad the AI overview is and read HouseFresh expose on it too.
August 3, 2025 at 4:35 PM
707kat.bsky.social
It's really not.
August 13, 2025 at 12:32 PM
housefresh.bsky.social
In our latest video, @dannyashton.bsky.social shared his recommendations for the best performing air purifiers under 45 dB.

Featuring @cleanairkits.bsky.social @adamwong.bsky.social @smartairuk.bsky.social

▶️ www.youtube.com/watch?v=Mzip...
The BEST QUIET Air Purifier NOW 🔇 NEARLY 90 TESTED!
YouTube video by HouseFresh
www.youtube.com
November 17, 2024 at 3:22 PM
mjgault.bsky.social
the important read of the day housefresh.com/david-vs-dig...
How Google is killing independent sites like ours - HouseFresh
And why you shouldn’t trust product reviews from big media publishers ranking at the top of Google.
housefresh.com
February 21, 2024 at 8:09 PM
northboxsystems.bsky.social
@housefresh.bsky.social reviews our North Box 6XL PC fan air purifier:

youtu.be/ok7f3CHUBG0?...
NorthBox 6XL Review - Is it worth it?
YouTube video by HouseFresh
youtu.be
October 18, 2024 at 7:45 PM
smartairuk.bsky.social
Air quality is crucial in healthcare. The Blast Mini removes pollutants, allergens, and bacteria in GP surgeries, waiting rooms, and dental practices.

🥇Ranked highest CADR by Housefresh, the Blast Mini is the top choice for clean air in healthcare.

🛍 buff.ly/4aHfQIW
The Blast Mini air purifier in a GP consultation room. Text highlights its top CADR rating from Housefresh and suitability for healthcare. A "No ozone, simply HEPA" badge, Smart Air logo, and website are visible.
February 25, 2025 at 8:50 AM
mharrisondupre.bsky.social
Some insight from @ichbingisele.bsky.social about BBM's practice of buying older websites (likely for their established history in Google) and filling them with oceans of keyword-targeted AI content:
The implications for the health of the media ecosystem are grim. Navarro, the SEO expert and managing editor of HouseFresh, pointed out that BBM has often purchased older publications with “domains registered in the 90s or the early 00s” — properties that already have a strong, established foothold with Google, in other words — before replacing their handcrafted human content with page after page of AI-generated dross. BBM buys “old, established websites with real audiences only to replace most (or all) of their content with AI slop before plastering the sites with ads,” Navarro said. “The same articles are republished across websites, moving through cycles where hundreds of pages are taken down from one site only to appear in another soon after.” “This makes it all the more disheartening to see content farms luring millions of readers with AI slop,” she added. “How many people will be put off from clicking on new stories surfaced by Google Discover or Google News after landing on ad-ridden slop sites like these?”
September 17, 2026 at 9:52 PM
themaskerscomic.bsky.social
If you or someone you know is looking into different air purifiers, this is a great video:
youtu.be/Mzip-NfdRT8?...

#CovidIsNotOver #covid19 #LongCOVID #MaskUpN95 #CleanTheAir #HEPA #PCFans #MERV13 #AirPurifier
The BEST QUIET Air Purifier NOW 🔇 NEARLY 90 TESTED!
YouTube video by HouseFresh
youtu.be
November 17, 2024 at 5:02 AM
drinfosec.bsky.social
And speaking of IAQ, here's a great resource for air cleaning devices by @housefresh.bsky.social

Everything you need to know about air purifiers
housefresh.com
HouseFresh - Air purifier reviews backed by real tests
Our tests reveal what manufacturers won't tell you. We buy devices with our own money so we can write unbiased reviews. We are a fiercely independent site.
housefresh.com
September 8, 2025 at 9:28 PM
housefresh.bsky.social
Google is still killing independent sites like ours. We told the world about it. We talked to their engineers about it. We did what we can to change things.

Now it’s time to focus our energy back on HouseFresh. That is why we are renovating our basement in preparation for 2025 💪
HouseFresh basement studio The desk where we test noise levels and electricity consumption Danny’s main desk where he shoots video reviews for the HouseFresh channel on YouTube
November 12, 2024 at 2:29 PM
northboxsystems.bsky.social
The folks at House Fresh tested a bunch of 140mm PC fans and it looks like we made a good decision going with the Arctic P14 Pro for our Polaris Ultra. A good balance between cost / performance / noise level:

#IndoorAirQuality #AirPurifier #WildfireSmoke #CovidIsAirborne

youtu.be/Rlz37IdCcIE?...
These Are the BEST PC Fans for DIY Air Purifiers
YouTube video by HouseFresh
youtu.be
July 26, 2026 at 2:10 AM
mhwilliams.bsky.social
Indie air purifier/humidifier review site HouseFresh dives deep into how Google is making the Internet worse through inaction and terrible rule enforcement.
housefresh.com/david-vs-dig...
February 20, 2024 at 9:04 PM
craftingfairy.bsky.social
Please support independent reviewers like HouseFresh😍
housefresh.bsky.social HouseFresh.com @housefresh.bsky.social · May 14
In a world where AI answers blindly regurgitate sponsored product reviews and manufacturer’s marketing materials, it’s important to know what to look for and what to ignore.

Here are our 10 tips for choosing an air purifier you won’t regret buying 🧵
Many of the air purifiers available on the market right now are underpowered and overpriced.
August 25, 2025 at 9:23 PM
newsweek.com
In six designs, HouseFresh reimagined the Oval Office if it was designed with iconic brands.
How the Oval Office Would Look if 6 Brands Redesigned It From Ikea to CB2
www.newsweek.com
November 26, 2025 at 4:27 PM
safeairschoolsuk.bsky.social
📣 Looking for a commercial air filter for your school?

In collaboration with HouseFresh, we evidence that exceptional air filter performance can be supplied per pupil via a commercial unit for just

🌟£9.08🌟

per YEAR!

@housefresh.bsky.social
@jneill.bsky.social
@smartairuk.bsky.social

1/2
Air purifier annual running costs ler pupil with cadr m3/hr at sub 45db noise
March 5, 2025 at 3:59 PM