AI and emerging technologies for enhanced IP enforcement - Panel 1 (Day 1) #IPEnforcement Summit
This panel will explore how AI, cutting-edge technologies and monitoring tools can enhance IP rights enforcement. It will focus on how the current legislative frameworks, as well as voluntary commitments, can ensure these solutions are used responsibly and transparently, balancing enforcement, innovation, and business interests.
- Gael Grooby, Acting Director Tariff and Trade Affairs, World Customs Organization (WCO)
- José Ignacio Carrillo de Albornoz, Global Content Protection Manager, La Liga
- Cristina Berra, Director of Global Relations, Brand Protection, Corsearch
- Felix Avellan, Coordinator of IP Crime and Digital Piracy, International Criminal Police Organization (INTERPOL)
Q&A Session
What is the International IP Enforcement Summit?
- The largest international high-level event in Europe on intellectual property (IP) enforcement 12 and 13 June 2025 at the Megaron Concert Hall in Athens, Greece
Who attended:
- Around 300 participants and 50 high-level speakers;
- Prominent European and international decision-makers, law enforcement authorities, multinational companies, small and medium-sized enterprises (SMEs), consumer representatives and other pertinent stakeholders.
Aims of discussions:
- Address the pressing challenges of IP enforcement in the digital age, with a special focus on SMEs;
- Explore strategies how to enhance IP rights enforcement in the EU and internationally, ensuring secure world trade flow of world trade and safeguarding public and consumer safety;
- Spotlight effective solutions and exemplary cooperation methods aimed at preserving the international innovative and creative landscape by countering both existing and emerging practices of IP crime.
Strategic timing:
- Amidst the policy-making considerations at the onset of the new mandate of the EU institutions;
- Ahead of the kick off of the implementation of the 2026-2029 cycle of EMPACT – the European - Multidisciplinary Platform Against Criminal Threats;
- Take stock of the implementation of the European Commission recommendation on measures to combat counterfeiting and enhance the enforcement of IP rights and recommendation on combating online piracy of sports and other live events;
- To analyse the progress stemming from the enactment of the EU AI Act and the Digital Services Act.
The 2025 Summit follows earlier editions in London, United Kingdom (2014), Berlin, Germany (2017),
Paris, France (2019), Stockholm (online), Sweden (2021), and Sofia, Bulgaria (2023).
Find out more at https://www.euipo.europa.eu/en/landing-pages/international-ip-enforcement-summit-2025