Local TV station operator Sinclair is going to let viewers interact with its on-air programming — and ads — in a new way under a partnership with IRCODE. Sinclair has made a strategic investment in IRCODE, a computer vision and AI company that claims its system makes TV interactive and shoppable in real time. The […]

A Houston-headquartered computer vision and AI company with a goal to make television interactive and shoppable in real time has secured a strategic investment from the broadcast TV station licensee leading the charge toward full adoption of the ATSC 3.0 digital broadcast standard in the U.S.

September 3, 2026 - TiVo is adding interactive television capabilities through IRCODE, using AI and computer vision to support commerce, advertising and content discovery.

TiVo is adding interactive television capabilities through IRCODE, using AI and computer vision to support commerce, advertising and content discovery.— _This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._ **Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**

Computer vision AI is replacing traditional QR codes, requiring a new way to connect with consumers.

Local TV station operator Sinclair is going to let viewers interact with its on-air programming — and ads — in a new way under a partnership with IRCODE. Sinclair has made a strategic investment in IRCODE, a computer vision and AI company that claims its system makes TV interactive and shoppable in real time. The […]

June 17, 2026 - The companies will launch IRCODE-powered interactive TV experiences in Sinclair's Salt Lake City and Austin markets beginning in July.

💡 ■ Carr: Biden-Era Democrats ‘Repeatedly Weaponized’ FCC Against Conservative Media ■ AT&T Says Copper Theft Has Plunged in Louisville, Kentucky ■ Sinclair Invests in IRCODE, a Tool to Promote TV Shopping ■ Michigan House Votes to Stop Local Taxation of Netflix ■ LPTV Group Wants FCC to Remain Flexible on ATSC 3.0 Mandates ■ Exiting CFO Desroches Says AT&T Has ‘a Clear Long‑Term Path’ ■ NAB Issues First Report from NextGen TV News Technology Lab ■ Ariane 6 Rocket Deploys 36 Satellites for Amazon Leo ■ Spectrum Launches ‘News Tennessee’ Statewide with 24/7 News and Weather ■ Chris Peeples Takes Over as Chief Revenue Officer at Ripple Fiber DEI: Disney and its ABC TV stations are facing new pressure from a prominent anti‑discrimination group accusing the companies of running afoul of federal civil‑rights law. In a June 17 letter to FCC Chairman**Brendan Carr** , the American Alliance for Equal Rights said Disney and ABC have “engaged in racial discrimination” through hiring and creative‑staff programs that the group argues violate the FCC’s equal‑employment rules and federal statutes. The group wrote: “Large corporate entities like Disney and ABC keep trying to evade these laws,” citing initiatives it says imposed race‑based preferences across production and staffing. AAER, headed by President Edward Blum, is a nonprofit membership organization founded in 2021. Blum won the 2023 Supreme Court case that held Harvard’s race-conscious admissions programs violated the 14th Amendment. Blum’s seven-page letter also criticized ABC for previously arguing in court that its production and broadcasting decisions are protected expressive activity, calling that a sweeping First Amendment claim that would “eviscerate” anti‑discrimination law. “The FCC should not countenance efforts by Disney or other broadcasting entities to flout federal antidiscrimination laws and the FCC’s regulations by claiming a broad First Amendment exemption. Constitutional protection must be confined to genuine expressive activity, or it risks becoming a vehicle for exempting odious discrimination from generally applicable law,” Blum said. ** _(More after paywall)_** Edward Blum, President of the American Alliance for Equal Rights, standing in front of the U.S. Supreme Court, where in 2023 he won a major racial discrimination case over Harvard. ### This post is for subscribers only Become a member to get access to all content Subscribe now

Reported Wednesday, Jun 17 - 12:07pm EDT (TheFly subscription required to read more.)

IRCODE unveils Lens, a cutting-edge visual recognition tool designed for brands to take control of customer data and enhance user experiences at Brandweek 2025.

IRCODE has become a Technology Partner of the JM Eagle LA Championship, introducing an innovative, interactive fan experience for both on-site attendees and remote viewers.

At SXSW 2025, IRCODE reveals an innovative interactive TV platform that seamlessly bridges content and engagement, revolutionizing viewer experience.

IRCODE has launched LIVE+, an innovative platform that enhances real-time interaction in live broadcasts and commerce. Explore its groundbreaking features.

The companies will launch IRCODE-powered interactive TV experiences in Sinclair's Salt Lake City and Austin markets beginning in July.— _This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._ **Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**

IRCODE Lens will first launch in Salt Lake City and Austin with more deployments to follow

IRCODE Lens will run in Sinclair apps in Salt Lake City and Austin beginning in July, letting viewers scan TV screens and track first-party conversions.

Hallo, I thought I'd give it a try and use your collective intelligence. I have in Hofer Walkingpadwhere I lost the small white IR remote control. The company to which Hofer has outsourced support does not want to help me because I no longer have an invoice. Using the label on the walking pad, I was able to locate the contract manufacturer in China, who was kind enough to reply to me, but unfortunately cannot help me further for reasons not stated. Basically, I only need the IR code, then I could recreate a remote control for the walking pad

AUSTIN, Texas, March 7, 2025 /PRNewswire/ — IRCODE, a game-changing technology redefining the boundaries of interactive entertainment and advertising, is introducing the future of interactive media at SXSW 2025. Built on patented computer vision and an AI…