Icelandic hotels have recovered from a slow start to the year, with bookings for September and October expected to match last year’s levels, mbl.is reports. Björgvin Jóhannesson, chairman of the Association of Companies in Hotel and Accommodation Services, said some hotels were even seeing strong…

Tourist numbers in Iceland have fallen by just 1% so far this year despite reduced flight capacity to and from the country, according to mbl.is, citing a new analysis by Landsbanki’s economics department. The analysis says the number of connecting passengers has declined, while Icelanders have ta…

Sky Lagoon ranks as the most prominent attraction for tourists in both Google searches and artificial intelligence responses, according to a new Datera analysis reported by mbl.is. The lagoon was mentioned in 60 percent of responses from artificial intelligence tools when results from the United …

Planned tax increases would damage investment and competitiveness in Iceland’s tourism industry, Jóhannes Þór Skúlason, director general of the Icelandic Travel Industry Association, told mbl.is. Jóhannes said the scale of the direct tax increases proposed in the government’s budget bill had caus…

The 2027 budget could clear the way for a cable car on the slopes of Esja, mbl.is reports. It authorises the finance minister to approve the use of land at Mógilsá in Reykjavík through concession or operating agreements for plans to develop a service centre and cable car. The Esja cable car, desc…

The Icelandic Travel Industry Association has urged the government to work with the tourism sector on ways to increase its contribution to society, according to a statement published by mbl.is. The association said Iceland’s tourism industry had achieved notable results in recent years. It is one…

A number of cruise ships are reportedly steering clear of Icelandic ports following the introduction of a new infrastructure tax in 2025.